The Real ROI of Social Media - American Marketing Association Phoenix

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The Real ROI of Social Media

January 11, 2018 @ 3:00 pm - 5:00 pm

USD20 - USD50

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As social media becomes a more integral part of the overall marketing matrix, the ability to validate your efforts is more critical than ever to sustainability in an organization’s bottom line.  In this presentation, we will cover proven tactics that validate budgets for the C-Suite. Keeping ROI answers top-of-mind can benefit any marketing professional in social media, mobile and digital marketing. This is a  back-to-basics presentation with out-of-the-box approaches.

Join Joe Heinl of Blood Systems, Inc. on Jan. 11 as we examine the tactics that will back your investment in social media efforts as part of the marketing mix, proving they are well worth the time and budget.

Session attendees will walk away with key insights including:

  • How to quickly justify and validate participation on specific social media channels by your customers and find more like them.
  • Demonstrate ROI of social paid media through simple free tools and tactics.
  • Leveraging the customer voice for internal decision making.
  • Quantify and simplify social media marketing efforts in an elevator pitch to C-Suite/upper management.

AMA Members: $25 | Non-members: $45 | Walk-ins: $50

Register Now

Blood Systems is one of the nation’s oldest and largest comprehensive transfusion medicine organizations. They serve blood centers, hospitals and health systems, offering shared management and support services, quality excellence and effective contracting. Their blood centers provide blood, blood components and special services to patients in some 1,000 hospitals across the country.

Joe Heinl - The Real ROI of Social Media

Joe Heinl

Joe Heinl was an early adopter of marketing in social media, understanding the power of word of mouth at-scale and leveraging that to promote his band in the late ’90s. The buzz generated on early social media platforms was effective to help sell out shows and landing a major label recording contract. As an Account Manager for Facebook’s advertiser on-boarding team, he helped manage more than two billion monthly impressions for all types of businesses, training marketers on using the paid media functions on the worlds largest social network.

Heinl’s experience covers many industries in both B2B, B2C, mobile applications, startups and gaming – all asking the universal question, “how to measure social ROI”? He has worked to answer that question for Fortune 500 retailers, global marketing teams and local small businesses.

Heinl is the Digital Marketing Manager for non-profit organization Blood Systems, Inc., Scottsdale, Ariz., the second-largest blood supplier in United States, formulating digital strategy for its donor-facing brands.


AMA Phoenix Direct Marketing SIG


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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