How to Effectively Map Content to Every Stage of the Buyer's Journey - AMA Phoenix

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How to Effectively Map Content to Every Stage of the Buyer’s Journey

June 9, 2016 @ 3:00 pm - 5:00 pm

Elyse Flynn Meyer

Content Marketing for Buyer Journeys

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Join us for wine, hors d’ oeuvres, and insights from Elyse Flynn Meyer, founder of Prism Global Marketing Solutions.

Did you know only 44% of B2B marketers and 39% of B2C marketers have a documented content strategy? Yet, content is not only the key to your marketing process, but your use directly impacts sales and customer experience. Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing.

Attend this event to learn the step-by-step content mapping process to effectively map your content to every stage of the buyer’s journey.

Join us Thursday, June 9th at Fleming’s in Scottsdale to learn about:

  • How can we use content more effectively to drive revenue
  • How to solve the problem of companies creating content, but not using it.
  • Learn how to map existing and new content to the buyer’s journey stop help sales cllose more business, and drive customer engagement.

About the Speaker:

Elyse Flynn Meyer, content marketing

Elyse Flynn Meyer

Elyse Flynn Meyer, President & Founder of Prism Global Marketing Solutions, an inbound marketing agency and HubSpot Platinum Partner, has experience in marketing and sales management, specifically in inbound marketing, strategic marketing planning, project management, and sales & marketing alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in various industries with companies ranging from small businesses to Fortune 500 organizations.

Elyse obtained her Bachelor of Science in Marketing with an emphasis in International Business from The University of Arizona. Elyse has also received Executive Certificates from Thunderbird School of Global Management in Global Marketing, Global Leadership, and Global Business Essentials.

Elyse is also an active member of the American Marketing Association, University of Arizona Alumni Association, Arizona Technology Council, and leads the Phoenix HubSpot User Group.


$20 AMA Member

$35 AMA Non-Member

Register Now


AMA Phoenix Direct Marketing SIG


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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