Google Analytics – Strategies and Tips to Get More from Your Marketing - AMA Phoenix

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Google Analytics – Strategies and Tips to Get More from Your Marketing

November 13, 2018 @ 3:00 pm - 5:00 pm

USD15 - USD35

Google Analytics – Strategies and Tips to Get More from Your Marketing

Reserve Your Spot Today

Whether you use Google Analytic every day or once in a while, this presentation is for you. Google Analytics expert Ben Holland will guide you through the platform from basics to advanced. In this session you will learn the ins and outs of how Google Analytics works, how to set up admin settings and campaign tracking. You will walk away with practical and actionable take-aways, tips and a new perspective on digital marketing.

In this session you will walk away with tips and tricks that are actionable – you can implement them immediately:

  1. How Google Analytics Works and why you should be using GA as you plan your marketing campaigns
  2. How to track campaigns and use the resulting data in your marketing
  3. How to set up Google Analytics for your business and determine to goals, results and insights which will best help you create the most beneficial marketing initiatives to meet your goals
  4. Advanced Settings in Google Analytics and why these data points are important to gain the proper insight into your business


AMA Member: $20
Non-Member: $35
Student: $15
ANA Member: $20
AZIMA Member: $20
AAF Phoenix Member: $20

This is a joint AMA/ANA event. Come and listen to a great presentation and network and meet new people from the ANA.


Reserve Your Spot Today


About the Speaker
Ben HollandBen Holland is a seasoned veteran of digital marketing for both local and national accounts. Currently, Ben is the Digital Marketing Manager for the Arizona Science Center. He also owns and operates two companies; Scorpion Sweepers a pest control company in Phoenix and Holland Consulting a digital marketing consultancy services the entire United States.



Arizona Science Center’s mission is to inspire, educate and engage curious minds through science.

Arizona Science Center has a rich history of exploration, innovation and collaboration. Beginning as a community project of The Junior League of Phoenix in 1980, the Center has established itself as a major institution of learning for families, teachers and students and other guests. Over three decades, with substantial help from the citizens of Phoenix and years of focused content and program development, the Center has grown to serve over a half million guests annually, of which nearly 140,000 are school children.


Reserve Your Spot Today


November 13, 2018
3:00 pm - 5:00 pm
USD15 - USD35


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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