Join us for Google Analytics Part II. The recent hands-on workshop was Part I, where we worked in our real-time instances, seeing real numbers and results. We intentionally scheduled this session to pair what we learned in the workshop with practical advice and tactics for your business.
Google Analytics is a very important digital marketing tool and underused by most businesses and marketers. This free tool from Google allows you to measure the results of individual campaigns in real-time, compare the data to previous periods, and so much more. Google Analytics allows you to track many important metrics, covering a very wide range of data points. It provides valuable insights into the success of your online marketing strategies, onsite content, user experience, and device functionality. All this data can show you what is working well, and more importantly, what isn’t – allowing you to maximize your resources and achieve your goals more efficiently.
In this session we will review the GA interface, and provide practical advice on how to view the success of your SEO, PPC, or Social Media Marketing campaigns. We will also discuss conversion tracking and setting up a dashboard for custom reports.
AMA Member: $20
AIGA/ANA/AZIMA/AAF Phoenix Members: $20
New Wine Digital is a full service Digital Agency offering online marketing services. Established in 2012 as a web design and development company our offering now includes a full suite of digital marketing services: Content Marketing (SEO & Blogging), Social Media & Social Ads, Paid Search (PPC) and Email. Our entire design, development and marketing program offering is based on achieving key strategic goals for your business.
As a senior executive with 17+ years in digital marketing Shailesh Ghimire is experienced in a wide range of online marketing systems, platforms, methods and tools. He has worked on building successful digital marketing campaigns for a range of clients from Best Western and State Farm to Arizona Lottery and Long Wong’s Restaurants. He currently drives digital marketing strategy for clients within health care and law – as well as oversees web dev and design for the team at New Wine Digital. As a veteran of digital marketing Shailesh enjoys bringing digital marketing concepts to life and explaining complex digital tools in simple actionable language.