Are you in search of insights that come from obtaining feedback from the people you serve, but not sure where to start?
Or are you a long-time user of market research who is curious about the latest tools and techniques?
Market research is important to the success of any business. It helps you to understand your target audience so that you can create relevant, compelling content that resonates with them. You will know how and where your target audience searches for and receives information they care about. And you will be better able to set smart business goals, understand your competitors and identify what satisfies your customers as well as what frustrates them. The end result is better decision-making by you and your company in how best to allocate your budget to successfully reach your customers and prospects.
Attend this session and you will come away with a complete understanding of the options currently available to the DIY researcher, including:
You will leave this event with a roadmap to help you navigate the wide world of modern market research, and the ability to decide which is the right approach for you and your company.
AMA Member: $20
ANA/AZIMA/AAF Phoenix Members: $20
Company: Research Arts has evolved from a full service market research firm in Chicago to a custom research consultancy in Arizona. Services include focus groups and other small-scale methods, along with online survey support. Clients have included some of the largest corporations and management consultancies, as well as small local businesses and start-ups.
About the Speaker: Francesca (Frankie) Johnson has been conducting market research, both as a client and practitioner, for over 40 years. She held senior marketing and research positions at Quaker Oats and Sears before founding Research Arts in 1984. She has personally moderated thousands of focus groups and was among the first to do online research, both qualitative and quantitative. Frankie was educated at the London School of Economics and University of Chicago. She is an Emerita member of the AMA.