Advertisers clinging to traditional media should be very concerned about their cord-cutting customers. More than ever, it’s vital for brands to incorporate OTT (over-the-top) programmatic advertising into their marketing mix for optimal results.
Migration away from cable/satellite TV has picked up speed—25% of respondents said that they canceled their cable/satellite television service within the past two months. There is a corresponding movement toward video-on-demand services such as Netflix, Hulu, and Amazon Prime; 46% of consumers say that they started a new subscription to a video-on-demand streaming service within the past two months. Younger consumers are much more likely to have subscribed to a video-on-demand service. A significant 60% of consumers 44 and under say they subscribed to one of these services in the past two months, compared with 29% of those 45+.
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After many years in traditional media sales, Brian Colling felt many of his client’s businesses would grow faster by including digital channels in their marketing mix. So, in 2009 Brian started Colling Media in his apartment kitchen. From that day Brian’s mission has been helping businesses grow through traditional and digital media advertising, in what he dubbed, “Tra-Digitial” marketing. Since then, Colling Media has blossomed into a full-service agency partnering with companies like Discount Tire, Knight Transportation, and Moon Valley Nurseries.
Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).