Digital Streaming Services and OTT Advertising Surpasses Traditional TV – What Marketers Need to Know and Why

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Digital Streaming Services and OTT Advertising Surpasses Traditional TV – What Marketers Need to Know and Why

October 23 @ 11:30 am - 1:00 pm

USD20 - USD45

Advertisers clinging to traditional media should be very concerned about their cord-cutting customers. More than ever, it’s vital for brands to incorporate OTT (over-the-top) programmatic advertising into their marketing mix for optimal results.

 

 

 

 

Migration away from cable/satellite TV has picked up speed—25% of respondents said that they canceled their cable/satellite television service within the past two months. There is a corresponding movement toward video-on-demand services such as Netflix, Hulu, and Amazon Prime; 46% of consumers say that they started a new subscription to a video-on-demand streaming service within the past two months. Younger consumers are much more likely to have subscribed to a video-on-demand service. A significant 60% of consumers 44 and under say they subscribed to one of these services in the past two months, compared with 29% of those 45+.

When you attend this event, you will learn how:

  1. Consumers continue cord-cutting in large numbers
  2. Using Advanced TV advertising like OTT, marketers can better target and access new inventory not available through traditional TV.
  3. Marketers can access video ad inventory users must view before consuming desired TV or film content.
  4. Advertisers can target specific users based on intent, providing better results than traditional advertising where advertisers have to target programs or content

 

Pricing:
AMA Member: $25
Non-Member: $45
Student: $20
AIGA/ANA/AZIMA/AAF Phoenix Members: $25

 

 

 

Speaker Bio (experience/bio):

Brian CollingAfter many years in traditional media sales, Brian Colling felt many of his client’s businesses would grow faster by including digital channels in their marketing mix. So, in 2009 Brian started Colling Media in his apartment kitchen. From that day Brian’s mission has been helping businesses grow through traditional and digital media advertising, in what he dubbed, “Tra-Digitial” marketing. Since then, Colling Media has blossomed into a full-service agency partnering with companies like Discount Tire, Knight Transportation, and Moon Valley Nurseries.

Company Description

Colling Media, based in Scottsdale, AZ, is a full-service national digital advertising and marketing agency specializing in advertising branding and strategy, digital and traditional advertising, media buying, paid search, lead generation, content marketing, and SEO. More information can be obtained at www.collingmedia.com and by following the company on LinkedIn (https://www.linkedin.com/company/colling-media/), Facebook, (https://www.facebook.com/collingmedia/), and Twitter (https://twitter.com/collingmedia).

 

Details

Date:
October 23
Time:
11:30 am - 1:00 pm
Cost:
USD20 - USD45
Event Category:

Venue

The Newton
300 W Camelback Rd.
Phoenix, AZ 85013 United States
+ Google Map
Phone:
(602) 859-5184
Website:
thenewtonphx.com