As a marketer, you have important messages to communicate and they’re critical to converting customers. But chances are you are not being heard unless you are telling a story. Learn three proven narrative frameworks to rise above the noise, connect with audiences, and move people to action.
With so much noise and distraction in today’s world, telling the best brand story to differentiate yourself and your company will make all the difference between success and failure.
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Park Howell has been in advertising for 30+ years, has run his own agency for 20 years, and has been
steeped in story marketing for the past 10 years. He is the founder of the Business of Story, a proven
platform based on his 10-step Story Cycle System™ to help leaders of purpose-driven brands clarify their
stories to amplify their impact and simplify their lives.
His popular weekly podcast features authors, screenwriters, makers, content marketers and brand
raconteurs who share storytelling tips and techniques to help listeners craft and tell compelling stories
that sell. His show is ranked among the 10% of the most downloaded podcasts in the world.
He also created and taught the communications curriculum for the Executive Master’s for Sustainability
Leadership program at Arizona State University. His storytelling course helps international executives
advance their social initiatives further, faster through the power of story.
Park was named Advertising Person of the Year in 2010 by the American Advertising Federation of
Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in
Arizona by the Phoenix Chamber of Commerce.
Park now consults, teaches, coaches and speaks to businesses around the world. He has guided
hundreds of brands and grown thousands of leaders and their people in such organizations as Hilton,
Cummins, American Express, Philips, KPNG, Visit California, Walgreens and the United States Air Force.
He is a graduate of Washington State University and combines his degrees in communications and music
composition and theory to help people excel through the stories they tell.