Case Study Thursday: Does Industry Specific Expertise Matter | AMA PHX

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Case Study Thursday: Does Industry Specific Expertise Matter?

August 8 @ 3:00 pm - 5:00 pm

USD15 - USD35

American Marketing Association Phoenix - Case Study Thursday: Does Industry Specific Expertise Matter? Speaker: Leigh Dow, Founder and CEO of 48 West Agency

 

Reserve Your Spot Today - American Marketing Association Phoenix - Case Study Thursday: Does Industry Specific Expertise Matter?

 

The information you will hear in this outstanding presentation is applicable to a variety of professionals in the marketing world – Agencies, all levels of internal company marketing professionals, consultants, and business owners. Through an award-winning case study, Leigh Dow, Founder and CEO of 48 West Agency will illustrate how you and your organization can be successful in your marketing efforts by gaining and building industry knowledge (no matter what industry you are in).

An agency is only as good as the client thinks they are, and a large part of that is being a partner that solves problems and makes the clients’ life easier. At 48 West, their goal is to become an extension of their clients’ marketing teams and help them tackle some of their most difficult marketing problems.

In this session, Leigh will use an aerospace client case study to demonstrate:

  • How her team’s expertise in aerospace was instrumental in jumpstarting the client’s introduction to the market
  • How they leveraged their industry expertise
  • How they gathered market data to inform key strategic decisions
  • How they identified and avoided potential pitfalls
  • How they tapped into their extensive industry network to position their client for success

While not all agencies may have industry knowledge in their DNA, there are ways to build knowledge effectively and efficiently to support your clients or your organization. Leigh will provide tips on how to gain and incorporate industry knowledge into your organization’s marketing process.

 

Pricing:
AMA Member: $20
Non-Member: $35
Student: $15
AIGA/ANA/AZIMA/AAF Phoenix Members: $20

 

Reserve Your Spot Today - American Marketing Association Phoenix - Case Study Thursday: Does Industry Specific Expertise Matter?

 

About the Speaker
With two decades of Fortune 50, political, retail and international sports and entertainment experience, Leigh tenaciously provides clients with her deep expertise in crafting creative PR, marketing and communications strategies that deliver strategic results and engage influencers. Known in the industry as a “fixer”, she has a reputation for managing crisis communications and solving PR and marketing challenges. Best known for her nonlinear approach using critical thinking, intuition, and risk-taking to deliver a more imaginative solution to a problem, Leigh employs lateral thinking to make connections between completely unrelated fields, leading to the generation of ideas that transcend existing structure.

Leigh has led complex initiatives in response to evolving buying patterns and shaped the public profile and reputation for both high profile personal and corporate brands. Whether it’s maintaining high profile reputations, collaborations and partnerships, introducing new products for major brands or delivering PR activation at the Super Bowl, projects she’s worked on have appeared in Forbes, International Business Times, Fast Company, the Wall Street Journal, USA Today, the New York Times, NFL Network, ESPN, Sports Illustrated and more.

Leigh is a Board Member of the Public Relations Society of America Phoenix Chapter, National MS Society Arizona Chapter, Challenger Space Center Arizona and the Southwest Tennis Foundation. She has received numerous accolades for her leadership, entrepreneurship and community involvement and is a 2018 and 2019 Business Journal Mentor and a Phoenix Business Journal 2018 Outstanding Women in Business honoree. She shares the same Myers-Briggs profile as Darth Vader and you can find her on Twitter @leighdow.

 

Company
48 West Agency is an integrated agency known for solving big marketing and reputation challenges. They are a boutique agency with industry veterans who have managed multimillion-dollar campaigns and programs for some of the world’s biggest companies. They like to work hard and have fun too.

 

Reserve Your Spot Today - American Marketing Association Phoenix - Case Study Thursday: Does Industry Specific Expertise Matter?

 

Venue

Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Phone:
480-596-8265