State of Marketing: The Most Important Marketing Trends to Watch in 2018 

AMA Events

Loading Events

« All Events

  • This event has passed.

The 2018 State of Marketing Address: The Most Important Marketing Trends to Watch in 2018 

February 28, 2018 @ 3:00 pm - 5:00 pm


Attention Marketers!

Jackie Wright, President at Rainmaker Integrated Marketing & Public Relations is compiling the data from the survey we asked you to complete, to present in-person to the AMA Phoenix audience. We will dig deep into the challenges faced by marketers, on both the client/corporate side and the agency side of business as well as the solutions to these challenges and the actions you can take. Marketing and the challenges faced by marketers are ever-changing. Let’s learn from each other, our experiences and learn how to make the most and get the best out of our marketing dollars and efforts in 2018 and beyond.

During this event, you’ll learn:
  • The marketing challenges Phoenix-area business are facing, and how to fix them
  • Where most marketers are expected to put their marketing dollars in 2018 & why you should care
  • The top expected marketing trends for 2018
  • The (3) secret weapons that are guaranteed to drive & and help you track marketing ROI
  • Unique strategies that you can start utilizing today that will help make your company’s marketing program a true success in 2018.

The AMA Phoenix will also be giving all attendees an eBook of the report of the survey and a compilation of Jackie’s presentation.

AMA Member: $20
Non-Member: $35
Student: $15
AZIMA Member: $20
Phoenix Ad Club Member: $20




Rainmaker Integrated is a boutique marketing and public relations agency with a passion for helping B2C businesses grow their brand. Founded in 2008, our team of consultants believe that every client deserves to be treated like the only client and that strategic and successful marketing campaigns should be available to organizations of all sizes… even those working with limited budgets.


With almost 20 years of experience in communications, Jackie oversees all aspects of marketing, public relations and advertising for Rainmaker clients. Her industry experience includes work with several local agencies and major corporations, including General Motors, Macy’s Department Stores, Best Western International Hotels, Barclay Communications, Crammer-Krasselt Public Relations and Off Madison Ave. Jackie is a member of the Phoenix chapter of the International Association of Business Communicators (IABC) and the American Marketing Association (AMA) and is the 2015/2016 past president of the Arizona Interactive Marketing Association (AZIMA). As a Midwest native, Jackie holds a BA in Communications from Kent State University. She currently lives in Scottsdale, Arizona with her husband, son and spunky schnauzer, Macy Doolittle.



February 28, 2018
3:00 pm - 5:00 pm
Event Category:


Professional Development Series


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map