Spectrum Awards - AMA Phoenix

Congratulations to the 2016 Spectrum Award Winners and Finalists!!!

Thanks to our winners and finalists for making Spectrum 2016 a fabulous event.  It all started with your great campaigns and fabulous entries you submitted.  Then our esteemed judges really had their work cut out for them as they poured over well-crafted campaigns and genius creative to select the winners in each category.  Then we ended with an awesome evening of celebration and networking at the beautiful Phoenix Art Museum.  Thanks to you, this year’s Spectrum goes down as one of the best!


Congratulations Winners!

10 to 1 PR – Public Relations – Local

10 to 1 PR – Public Relations – National

Allison+Partners – Public Relations – Event or Sponsorship

G/O Digital – Market Research

StrataTech Education Group – Video or Event – Sales or Educational Video

Defero  Fundraising – Non-Profit Video

Spark Design – Video – Animation – 3D

Isagenix – Event Staging – Décor – Theme

Castelazo Content – Content – Whitepapers

Castelazo Content – Content – Case studies or Articles

Castelazo Content – Content – Infographics

Anderson Direct and Digital – Content Marketing Campaign

AppointmentPlus – Miscellaneous Other

Yeager Marketing – Integrated Marketing Campaign – Product – New

Sonora Quest Laboratories – Integrated Marketing Campaign – Service – New

Grand Canyon University – Integrated Marketing Campaign – Event

Mosaic Multicultural – Integrated Marketing Campaign – Multi-cultural

Allison+Partners – Integrated Marketing Campaign- Non-Profit

Tallwave – Brand Identity – Logo

The James Agency – Brand Identity – Packaging

Rethinc Advertising – Outdoor – Billboard or Transit

Rethinc Advertising – Outdoor – Buildings – Wrap – Others

LaneTerralever – Broadcast – TV

Defero  – Collateral – Brochure or Sell Sheet

Arizona State University   – Collateral – Publication

Make a Wish Foundation – Collateral – Special Event Material

Plexus Worldwide – Collateral – Sales Kit

Blood Systems – Collateral – Annual Report or Catalog

The James Agency – Promotional – Giveaways

Defero  – Interactive Online – Online Marketing Campaign

KEO Marketing – Interactive Online – Website- Corporate or E-Commerce

Defero  – Interactive Online – Website – Non-Profit

Yeager Marketing – Interactive Online – Microsite

Black Canyon – Interactive Online – Mobile SMS Campaign

Defero – Interactive Online – Mobile Application

Pinnacle Peak Marketing – Interactive Online – Email

Colling Media – Interactive Online – Social Media – Face book

Defero  – Interactive Online – Search Engine Optimization

The James Agency – Direct Response – Direct Mail

People Choice Award Nominees

Vote for your favorite Spectrum Awards entry here

Congratulations Finalists!

10 to 1 PR |The James Agency | Owens Harkey | 48West Group | Allison+Partners | Isagenix | Partners in Brainstorms |G/O Digital |Anderson Direct and Digital |Arizona State University | StrataTech Education Group | Yeager Marketing | Defero |Spark Design | Castelazo Content |Anderson Direct and Digital | AppointmentPlus | Mosaic Multicultural | ESI Ergonomic Solutions |Grand Canyon University |Sonora Quest Laboratories | North Country Healthcare | Tallwave | Clear Channel Outdoor | Rethinc Advertising | Smartwrap Vehicle Wraps | LaneTerralever | DBSI-INC| Pinnacle Peak Marketing | Staffing Strong | Make a Wish Foundation | Plexus Worldwide | Blood Systems | Entrenue | KEO Marketing  Black Canyon | Prism Global Marketing Solutions | Colling Media



The fabulous Great Hall at the Phoenix Art Museum.

The fabulous Great Hall at the Phoenix Art Museum.


We want to thank our Spectrum 2016 Sponsors, who helped us make this wonderful evening possible with their sponsorship.  We appreciate your support.

Bear paw
Black Canyon 
Staffing Strong

Point in Time Studios
Elizabeth’s Moments of Joy
Gelato Spot
Pixel Photography
Imaginist Studios
Molly Water
Nick Spade Photography

Vermilion Events


Many thanks to our raffle sponsors for contributing to this great event.

The Enchantment Resort
Flemings Prime Steakhouse & Wine Bar
Camelback Inn Resort & Spa
The Phoenix Suns
ON Media
Staffing Strong
Mint Nails
All-in-One Social Media
Choice Hotels
Lehi Valley Trading Co.
Be Good Skin Care
Active Voice Communications
Pinot’s Palette






Integrated Marketing Campaign

1A:  Product – New

1B: Product – Existing

1C: Service – New

1D: Service – Existing

1E: Event

1F: Self-Promotion

1G: Multicultural

1H: Non-Profit


8A: Online Marketing Campaign

(Uses two or more forms of digital media)

8B: Website – Corporate or E-Commerce

8C: Website – Non-Profit

8D: Microsite

8E: Mobile – SMS

8F: Mobile – Application

8G: Mobile – Website

8H: Email

8I: Social Media – Facebook Campaign or Corporate Site

8J: Search Engine Optimization

Brand Identity

2A: Logo

2B: Product or Service

2C: Packaging

Direct Response

9A: Direct Mail

9B: Loyalty Campaign


3A: Newspaper Advertising

3B: Magazine Advertising

Public Relations

10A: Public Relations – Local

10B: Public Relations – National

10C: Public Relations – Event or Sponsorship

10D: Public Relations – Non-Profit


4A: Billboard or Transit

4B: Buildings/Wrap/Other

Data/Market Research

11A: Market Research

11B: Customer Relationship


5A: Radio

5B: Television


12A: Sales Video or Educational Video

12B: Fundraising/Non-Profit Video

12C: Animation/3D

12D: Trade Show Booth Design

12E: Event Staging/Decor/Theme


6A: Brochure/Sell Sheet

6B: Publication

6C: Special Event Material

6D: Sales Kit/Press Kit

6E: Annual Report/Catalog


13A: White Papers

13B: Case Studies or Articles

13C: Infographics

13D: Content marketing Campaign

(Uses two or more forms of content pieces)


7A: Giveaways

7B: Products or POP or POS


14A: Miscellaneous/Other