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Digital Streaming Services and OTT Advertising Surpasses Traditional TV – What Marketers Need to Know and Why

October 23 @ 11:30 am - 1:00 pm
The Newton, 300 W Camelback Rd.
Phoenix, AZ 85013 United States
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USD20 - USD45

Advertisers clinging to traditional media should be very concerned about their cord-cutting customers. More than ever, it’s vital for brands to incorporate OTT (over-the-top) programmatic advertising into their marketing mix for optimal results.         Migration away from cable/satellite TV has picked up speed—25% of respondents said that they canceled their cable/satellite television […]

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Google Analytics Part II: Measure Data, Track Metrics and View Success of Your SEO, PPC, and Social Media Marketing Campaigns

October 10 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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  Join us for Google Analytics Part II. The recent hands-on workshop was Part I, where we worked in our real-time instances, seeing real numbers and results. We intentionally scheduled this session to pair what we learned in the workshop with practical advice and tactics for your business. Google Analytics is a very important digital […]

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Customer Experience (CX) and Organizational Design: Anticipating Customers’ Needs in Advance to Differentiate Your Company from the Competitors

September 26 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

The most successful campaigns are the ones that focus on the customer and the customer experience. Having good customer service is no longer enough. Companies need to anticipate customer needs to be competitive.   People forget what you said. People will forget what you did. But people will never forget how you made them feel. […]

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