Spectrum Awards 2011

The Phoenix Chapter of the American Marketing Association held their ninth annual Spectrum Awards ceremony on May 11th, 2011 at the Sheraton Phoenix Downtown. Spectrum Awards is AMA Phoenix’s signature event where we recognize and honor professionals that demonstrate their talents within the practice of marketing, design, research and public relations. 

This year's them was titled "Man vs Marketing" and over 15 different local marketing organizations participated in the event in 28 different categories.

The “Best in Show” award was given to Shell Vacations Hospitality for their Black Friday Travel Sale online campaign. Other big winners included Defero USA, Sherri May & Co., and Ideas Collide.

An in-depth dedication was also made to lead sponsor Sherri May, president and owner of Sherri May & Co. who was involved in a fatal car accident several weeks before the Spectrum Awards. May, a leader in the Phoenix marketing community for more than 20 years, was known for her creativity, keen business sense, devoted business partnerships, and fun-loving personality. Over the years, Sherri grew the business from a one-woman shop to a successful 10 employee agency. Sherri is survived by her husband Jim, their two sons Dan and Timothy and granddaughter, Suzanne.

See below for a complete list of 2011 winners:

Category Winner Entry Title Client
10A - Public Relations - Local Keane John Williams MD Rebranding John Williams MD Plastic Surgery
10D - Public Relations – Sponsorship Vemma Verve Lounge Grand Re-Opening Vemma
1A - Integrated Marketing Campaign - Product Lumension Intelligent Whitelisting Launch Campaign Lumension
1B - Integrated Marketing Campaign - Service Ideas Collide Meridian Bank: ASU Football Sponsorship Meridian Bank
1C - Integrated Marketing Campaign - Event Keane LG/Aloft Hotels Student Design Challenge LG Hausys America
1D - Integrated Marketing Campaign - Self-Promo Sherri May & Co. Campaign: SherriMayCo 2011 Calendar Sherri May & Co.
1F - Integrated Marketing Campaign - Non-Profit Defero NFK Integrated Marketing Campaign National Kidney Foundation of Arizona
2A - Brand Identity - Logo Vemma Vemma Power of Why Convention 2011 Vemma
2C - Brand Identity - Packaging Keane Bootstrap Packaging Bootstrap
3B - Print - Magazine Advertising ReThinc Advertising Worries Campaign Radisson Fort McDowell Resort
4A - Outdoor - Outdoor Advertising Defero NKF AZ Outdoor Advertising National Kidney Foundation of Arizona
5B - Broadcast - Television LifeLock Relentlessly Protecting Your Identity LifeLock
6A - Collateral - Annual Report/Catalogue aspenhome 2011 aspenhome Catalog aspenhome
6B - Collateral - Brochure Sherri May & Co. SherriMayCo Motivate Mailer Sherri May & Co.
6C - Collateral - Publication CEA Global Education Building Global Competence CEA Global Education
6D - Collateral - Special Event Material Sherri May & Co. WTAP Invitation Sherri May & Co.
6E - Collateral - Sales Kit / Press Kit Ideas Collide Gold Canyon Sales Opportunity Microsite Gold Canyon
7A - Promotional - Giveaways/Takeaways Sherri May & Co. SherriMayCo 2011 Calendar Sherri May & Co.
8A - Interactive/Online - Online Marketing Campaign Shell Vacations Hospitality Black Friday Travel Sale Shell Vacations Hospitality
8B - Interactive/Online - Website (Corporate) Terralever Red Bull F1 Racing Red Bull
8C - Interactive/Online - Website (Non-Profit) Defero Henkel Helps Website Henkel
8E - Interactive/Online - Microsite Shell Vacations Hospitality Black Friday Travel Sale Shell Vacations Hospitality
8G - Interactive/Online - Mobile Defero Tip Medical Mobile APP Tip Medical
8H - Interactive/Online - Email Defero Cadillac Jack Email Cadillac Jack
8I - Interactive/Online - Social Media Ideas Collide Best Western: Hot Spots Map Facebook Tab Best Western
9A - Direct Response - Direct Mail Sherri May & Co. Paint Your City Green Sherri May & Co.
9C - Direct Response - Loyalty Campaign Ideas Collide Best Western Rewards: Get Em & Keep Em Loyalty Campaign Best Western
Best of Show Shell Vacations Hospitality Black Friday Travel Sale Shell Vacations Hospitality
People's Choice Sherri May & Co. SherriMayCo 2011 Calendar Sherri May & Co.