Special Interest Group: Interactive Marketing

Special Interest Group - Interactive Marketing

Content Marketing In The Real World - A Crash Course for Marketers

Speaker: Martin Jones, Sr. Marketing Manager - Corp Marketing Team
Company Name: Cox Communications
 

Join us for wine, hors d' oeuvres, and insights into creating and managing an effective inbound content marketing strategy – with Martin Jones from Cox Communications

Now more than ever before marketers are expected to demonstrate a significant bottom-line ROI on content, social media and related inbound tactics. However, while more and more content is being churned out, many marketers are not seeing the results they expected.

You're already being asked to do more with less, often facing a smaller budget with fewer resources and an increased demand to produce results. You want to implement a rock-solid strategy…But is it really possible?

Yes! This session provides an inside view of the framework needed to create and manage an effective inbound content marketing strategy.

Join us May 8th to learn:

  • A frontline discovery process that uncovers what consumers REALLY want from you
  • A simple content framework that will make the sales department fall in love with marketing
  • 5 amazing tools and apps that will transform your current strategy
  • A plan for how to begin creating a culture of content in your organization

Plus! Martin will be giving out copies of The 21 Signs of a Remarkable Inbound Content Marketing Strategy or Mastering LinkedIn for Business.

Location:

Fleming’s Prime Steakhouse and Wine Bar (at the Scottsdale Hilton)

6333 North Scottsdale Rd
Scottsdale, AZ 85250
Phone: 480-596-8265

Date and Time:
Thursday, May 8, 2014
3:00 PM - 5:00 PM AZ
3:00pm-5:00pm with networking from 3:00pm-3:30pm and the presentation and Q&A from 3:30pm-5:00pm

Cost:
AMA Members $20
Non-Members $35 

RSVP by:
May 8, 2014 2:00 PM AZ (Walk-ins are Welcome)

About the Speaker:

  Martin Jones is a Sr. Marketing Manager with the corporate Cox Communications social media team where he leads the social and content marketing strategy for Cox Business. He is also the editor of CoxBLUE.com and is a featured contributor on several business and marketing websites. He is a frequent guest speaker on the topic of social media and content marketing and was recently named one of the Top 50 Content Marketers on Twitter by eContent Magazine. Today, over 1 million fans engage with Cox Communications content, campaigns and customer care on LinkedIn, Facebook, Twitter, You Tube, Google+ and CoxBLUE.

Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television, telecommunications and wireless services in the United States Cox Business provides voice, data and video services for more than 275,000 small and regional businesses, including healthcare providers, K-12 and higher education, financial institutions and federal, state and local government organizations.

 


This is the planned schedule for upcoming Interactive Marketing SIG events. Please note that these dates may change.

  • May 8, 2014
  • August 14, 2014

Contact:
Please contact us if you would like to speak at one of our Special Interest Groups events, have a request for a specific topic or have a suggestion on a possible speaker.

Special Interest Groups VP: Evelyn Vega
Email: evelyn@staffingstrong.com-->