Special Interest Group: Interactive Marketing
Special Interest Group - Interactive Marketing
SEO 2014 Ranking Factors/ Recent Google Update
Speakers: Mike Huber, Vice President of Client Services
Company Name: Vertical Measures
Google’s Algorithm Updates:
What You Need to Know in 2014 to Rank in Google
Join us for wine, hors d' oeuvres, and insights into how updates to Google’s search algorithms are changing the ways that marketers succeed with SEO, from Vertical Measures’ Mike Huber.
2013 was a year of major updates from Google. Panda and Penguin updates to the Google search algorithm negatively impacted the traffic to many websites. These changes will continue to impact SEO into the future. Mike will explain how Google is driving marketers away from traditional SEO tactics and into content marketing. He’ll share insight into these updates and how you can reverse the negative impact on your website traffic – and what steps you can take to improve for 2014.
Join us to learn about:
- How Google’s 2013 updates may have affected traffic to your website
- How Google is driving marketers away from traditional SEO – and what that means for you
- Steps you can take to reverse the negative impact and improve your search engine ranking in 2014
As an extra benefit for all attendees, Mike will provide his PowerPoint slide presentation, chock full of useful tips and tricks for navigating Google’s updates.
Thursday, November 14, 2013
3:00 PM - 5:00 PM AZ
3:00pm-5:00pm with networking from 3:00pm-3:30pm and the presentation and Q&A from 3:30pm-5:00pm
Fleming’s Prime Steakhouse and Wine Bar (at the Scottsdale Hilton)
6333 North Scottsdale Rd
Scottsdale, AZ 85250
AMA Members $20; Non-Members $35
November 14, 2013 2:00 PM AZ (Walk-ins are Welcome)
About the Speaker:
Mike comes to Vertical Measures with over 20 years experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 15 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients.
Mike served as the Sales Manager for azcentral.com when it was in start-up mode and developed sales plans, sponsorship opportunities and innovative marketing plans that doubled revenues. He is also the founder of Arizona Tourism and Group Travel Pros, both companies developed to increase travel to Arizona. He has served in senior management positions at a number of newspapers developing creative and effective advertising campaigns, training programs and leadership development programs.
Mike is an accomplished public speaker and presents frequently on advertising and marketing topics. When not at work, you’ll find Mike out hiking or fly fishing.
|About Vertical Measures
|Located in Phoenix, Arizona, Vertical Measures provides complete Internet marketing services, designed to help businesses improve their online presence and ranking in the most popular search engines on the Internet today. This process results in higher levels of qualified site visitors, as well as greater sales conversion rates. Vertical Measures stays on top of the ever-changing world of Internet marketing & SEO, making the necessary adjustments to their strategies in order to help their clients achieve their online goals.
This is the planned schedule for upcoming Interactive Marketing SIG events. Please note that these dates may change.
- November 14, 2013
- February 13, 2014
- May 8, 2014
- August 14, 2014
Please contact us if you would like to speak at one of our Special Interest Groups events, have a request for a specific topic or have a suggestion on a possible speaker.
Special Interest Groups VP: Evelyn Vega