Special Interest Group: Interactive Marketing
Special Interest Group - Interactive Marketing
Speaker: Ben Holland
Company Name: Zion & Zion
Google Analytics: How To Set It Up Properly
and What To Use It For
In this session led by Ben Holland, Associate Director of SEO at Zion & Zion, will dig deep in how to set up Google Analytics properly and use it to enhance your business. He will walk you through the initial set up by explaining how to utilize views, filters, alters and more. Then he will teach you how to create events, goals, advanced segments and more. Finally he will walk you through the platform highlighting the data segments that are important to most businesses.
Join us August 13th at Fleming’s in Scottsdale to learn:
- How to set up filters to insure accurate data
- How to create views
- What events are and how to use them
- How to Use Goals
- Use tag manager
- Multiple accounts
- Link Google properties
- Create views
- View filters
- Customize analytics to fit website
- Keeping track of a website
6333 North Scottsdale Rd
Scottsdale, AZ 85250
Date and Time:
May 14, 2015
3:00 PM - 5:00 PM AZ
3:00pm-5:00pm with networking from 3:00pm-3:30pm and the presentation and Q&A from 3:30pm-5:00pm
AMA Members $20
May 14, 2015 at 2:00 PM (walk-ins are welcome)
About the Speaker:
|Ben has over 8 years’ experience as an interactive marketer with a focus on Content Marketing and SEO. He owns and operates Scorpion Sweepers Pest Control and works as the Associate Director of SEO at the Tempe based Advertising Agency Zion & Zion.
About Zion & Zion:
WHERE BUSINESS MEETS CREATIVE
OUR WORLD IS FLAT
OUR PEOPLE ARE OUR STRENGTH
WORK HARD PLAY HARD
A HOME LIKE NO OTHER
Plus, save the date for these upcoming AMA Phoenix events! AMA Phoenix Events Calendar.
Please contact us if you would like to speak at one of our Signature Lunch events, have a request for a specific topic or have a suggestion on a possible speaker.
Special Interest Groups VP: Evelyn Vega
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Cvent, Inc. (NYSE: CVT) is a leading cloud-based enterprise event management system, with more than 1,450 employees and more than 12,600 customers worldwide. Cvent offers software solutions to event planners for online event registration, venue selection, event management, mobile apps for events, e-mail marketing and web surveys. Cvent provides hotels with a targeted advertising platform designed to reach event planners looking for suitable venues. Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.