Special Interest Group: Interactive Marketing
Special Interest Group - Interactive Marketing
Speaker: Jaime Reardon and Cristine Vieira from Find Your Influence
Company Name: Find Your Influence http://www.findyourinfluence.com
An Audience with an Audience: Automating Content through Influencer Marketing
Join us for networking, drinks and appetizers with Jaime Reardon and Cristine Vieira from Find Your Influence
For most brands, there’s nothing better than an enthusiastic audience raving about your products. But what if your brand’s audience had an audience of their very own? That’s the philosophy behind the rapid adoption of influencer marketing in large scale marketing strategy – tapping into influencers – and those they influence – and driving brand awareness and satisfaction in the process.
From the basic integration of social influence to turn-key automation of the process, the influencer marketing industry is evolving and smart marketers everywhere are looking to capture an increased share of voice across blogs and other social media channels.
The discussion of where influencer marketing is going has to start at the beginning – so that’s where Find Your Influence co-founders Jamie Reardon Sims and Cristine Vieira begin the discussion with both clients and prospects alike. From baby-steps to bolt-ons, influencer marketing offers agencies and brands a new and impactful way to reach audiences and begin a deeper conversation than can be achieved through traditional channels.
Following several years building influencers marketing programs in technology and identity-theft verticals, both Sims and Vieira switched gears to develop and launch a platform called Find Your Influence, based on a scoring algorithm that allows brands to find the influencers relevant in their space, and to expedite the contact and negotiation that often bogs down influencer marketing. Quicker, and less expensive – a powerful combination when dealing with limited timeframes and tight marketing budgets.
Ultimately, and like most marketing strategy, nimble execution and vertical awareness are key to ensure marketers are taking advantage of the influencer’s reach, and the very concept is often an afterthought when planning a large-scale campaign rollout.
But that begs the question – how can brands and their agency partners reach and motivate influencers without breaking the budget? And how can you find and convert the right types of influencers to speak broadly about your brands in a way that inspires their audience?
Join us on Thursday, February 12th to learn about:
- How to increase brand awareness, share of voice and audience reach.
- How to increase customized content.
- About adopting influencer marketing into a large scale marketing program and strategy.
- How to find influencers relevant to your brand, product and the appropriate industries and verticals.
6333 North Scottsdale Rd
Scottsdale, AZ 85250
Date and Time:
February 12, 2015
3:00 PM - 5:00 PM AZ
3:00pm-5:00pm with networking from 3:00pm-3:30pm and the presentation and Q&A from 3:30pm-5:00pm
AMA Members $20
February 12, 2015 at 2:00 PM (walk-ins are welcome)
About the Speaker:
|Jamie Reardon is the CEO and Co-Founder of Find Your Influence. Her expertise in digital marketing and technology comes from almost a decade of first-hand knowledge gained from both client- and agency-side experience. Jamie’s career in digital media began at CNET Networks (later acquired by CBS Interactive). From there, she transitioned to the agency side as Media Supervisor for an international advertising firm, where she was responsible for building out digital initiatives for some of the nation’s largest brands. After several years in the Bay Area, Jamie relocated to Scottsdale, Arizona where she managed digital marketing for LifeLock. Jamie has a comprehensive and intuitive knowledge of acquisition and retention marketing, allowing her to consistently contribute to the development of strategically-sound and efficient digital channel initiatives that are focused on driving results for both advertisers and partners.|
|Cristine Vieira, President and Co-Founder, has almost a decade of experience in marketing and business strategy, and digital and social media. Her career in marketing began at Avnet Inc. where she managed both a product line and the marketing for the re-sellers selling that particular product. Cristine later transitioned to LifeLock, a leader in Identity Theft Protection where she managed the social media, brand ambassador and affiliate programs. Cristine was able to successfully grow the LifeLock brand ambassador program from five influencers to fifty during a time when LifeLock was challenged with negative national media. Today, the program has a waitlist of over 200 influencers.|
|About the Company:|
|Find Your Influence (FYI) is a cloud-based, self-service application that connect brands with digital influencers who are already having regular conversations with their target audience. Within one interface, advertisers, agencies and influencers can manage campaigns from start to finish. It’s a one-stop campaign solution that rewards both influencers and brands alike.|
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Special Interest Groups VP: Evelyn Vega