It’s Saturday in Phoenix Marketing Week, and we’re celebrating search engine optimization (SEO).
SEO even a decade ago was almost unrecognizable. Those of us who are long in the tooth of digital marketing remember how easy it was to just game search engines and let the cash flow. But with major updates to Panda, Penguin and Pigeon, Google tricked the tricksters and gave the authority of what ranked on the top page to people, not to savvy black hat SEOs.
So what is SEO all about nowadays, if not pushing your business on people? It’s pretty simple, actually: It’s all about making webpages as easy as possible to find in search engines—useful webpages, anyway. Google has become very, very smart at weeding out the frauds from the big players, the webpages that provide that sort of useful, relevant content that searchers really want.
We’ve got a post by Ben Holland, board president of the AMA Phoenix, originally written for the blog of marketing agency Zion & Zion when he worked there. This is a comprehensive overview of SEO, and if you’re new to this practice, this will help you get a fantastic start on it.