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December 2015

What Will the Internet Be Like in 2020?

December 23, 2015 @ 11:30 am - 1:00 pm
Global 201 (2nd Floor – northside of building) at SkySong, 1475 N Scottsdale Rd.
Scottsdale, 85257 United States
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AMA Phoenix October Signature Lunch Event: Join us for networking, lunch, and insights with Dallin Harris, Principal at Skyhook Interactive Technology is progressing faster than greased lightning, and nobody feels that more keenly than we, the citizens of the Internet. Where’s it all going? What new are the new skills and technologies we’ll need to embrace? How can we separate trends from fads? As someone who grew up on the Internet and has spent the last 15 years studying it…

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February 2016

Digital Summit – Phoenix

February 8, 2016 @ 12:45 pm - February 9, 2016 @ 5:30 pm
Phoenix Convention Center, 100 N 3rd Street
Phoenix, AZ 85004 United States

Special Event - Digital Summit Phoenix Attendees at Digital Summit Phoenix are influencing the direction of their organization’s marketing and technology strategy. They come from a broad range of organizations including National Brands, Agencies, Technology Companies, Media, B2B Providers, Associations & Nonprofits and Startups. Join Digital Summit Phoenix for two days of leading-edge digital media and marketing content, mixed alongside top-flight networking with internet execs, online marketers, entrepreneurs and digital strategists. Main Conference: Monday - February 8, 2016 at 12:45pm-6:30pm Tuesday -…

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How to Build an Organic Search Strategy That Works

February 11, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States

  AMA Interactive Marketing Special Interest Group (SIG) Join us for wine, hors d'oeuvres, and insights from Ralph Miller, SEO Manager, and Elise Gould, Director of Acquisition Content Marketing of LaneTerralever. Getting higher rankings on Google is something every business wants. Higher rankings result in more organic traffic to your website, providing you with a steady stream of website visitors to build a relationship with, and ultimately see your product or service to. In this session, Miller and Gould will…

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Mobile Advertising/Geo-Fencing & Its Role Within Traditional Advertising Vehicles

February 24, 2016 @ 11:30 am - 1:00 pm
Ingenuity 301 (3rd Floor, north side of the building) at SkySong, 1475 N. Scottsdale Road
Scottsdale, AZ 85257 United States
$30 - $45

AMA February Signature Luncheon Join us for networking, lunch, and insights from Brad Gould, VP of Sales, Ian Foss, Marketing Manager, of Clear Channel Outdoor. Mobile advertising has many variations. Brad and Ian will break down the layers of mobile advertising including examining a unique, real-time mobile ad solution, the benefits of this program to marketers, and the strategy behind running a seamless approach that is highly targeted. They will also explore the benefits of marrying together traditional advertising with…

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March 2016

Finding Your Pickle: Discover How Authenticity Can Be Your Secret Marketing Weapon

March 10, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
$20 - $35
Russ Perry

AMA Direct Marketing Special Interest Group (SIG) Join us for networking, appetizers and a glass of wine, and insights from Russ Perry, Founder of Design Pickle. Russ Perry, former agency owner and Founder of Design Pickle shares the story of discovering his authentic self in the most unlikely of places – inside a pickle jar! Attendees will hear first hand the power of authenticity and how it has helped scale his startup from $0 of revenue in January 2015 to be on…

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IS PRINT DEAD? The Power of Print in a Digital World

March 23, 2016 @ 11:30 am - 1:00 pm
Global 201 (2nd Floor – northside of building) at SkySong, 1475 N Scottsdale Rd.
Scottsdale, 85257 United States
$30 - $45

Innovations in print production and management have revitalized its role in a digital world. The data shows that print is still desired by consumers in both the B2B and B2C worlds and it is a critical element to a well-designed and comprehensive marketing strategy.

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Phoenix Networking Event, March 29, 2016 @ Toasted Cork

March 29, 2016 @ 5:30 pm - 8:00 pm
The Toasted Cork, Scottsdale Civic Center, 4301 N. Civic Center Plaza
Scottsdale, AZ 85251 United States
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Come and join us for wine and appetizers and network with other marketing professionals.

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April 2016

AAA Arizona’s Path to Engaging the Hispanic Market

April 14, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
$20 - $35

With Hispanics making up more than 30 percent of the Arizona population and Hispanics being underrepresented in the total AAA membership base, AAA launched an initiative to acquire more Hispanic members. After completing research and partnering with a local multicultural agency to develop a strategy and plan, their Hispanic Market Initiative began in April 2015.

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May 2016

Spectrum Awards 2016

May 4, 2016 @ 5:00 pm - 9:30 pm
Phoenix Art Museum Phoenix, AZ United States + Google Map
AMA Phoenix Spectrum 2016

Come celebrate and network with the valley’s top 200+ marketers at the 2016 Spectrum Awards!

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Mapping the Value of Customer Experience

May 12, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD20 - USD35
Jen and Tony

The game has changed with customer engagement. It is crucial to go beyond journey mapping and understand the micro moments of your customer's entire process of interacting with your brand. There are right and wrong moments of content implementation that could be costing you profit.

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