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June 2016

How to Effectively Map Content to Every Stage of the Buyer’s Journey

June 9, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Elyse Flynn Meyer

Delivering the right content, to the right persona at the right time is essential to achieving success in your marketing. Attend this event to learn the step-by-step content mapping process to effectively map your content to every stage of the buyer’s journey.

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Branding Through Customer Service

June 22, 2016 @ 11:30 am - 1:00 pm
Ingenuity 301 (3rd Floor, north side of the building) at SkySong, 1475 N. Scottsdale Road
Scottsdale, AZ 85257 United States
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$30 - $45
Roger Hurni

Through a variety of business examples as well as easily implementable steps, this presentation will show you just how valuable every customer touch point is and how each person within your organization maters when it comes to customer loyalty and brand advocacy.

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July 2016

McDonald’s Approach to Hispanic Marketing

July 14, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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WEBINAR – TOP 10 WAYS TO USE DESIGN THINKING IN DRIVING INNOVATIVE MARKETING STRATEGIES

A Case Study of Valuable Insights to Strategy and Plan Execution for McDonald's Hispanic Marketing Initiative Join us for wine, hors d' oeuvres, and insights from Tami Liebertz, Regional Marketing Manager at McDonald’s Corporation. Did you know Hispanics account for 30% of the total population in Maricopa County and 31% statewide; as such they are among the fastest growing consumer segment in Arizona. Now is the time to examine this segment as a way to evolve and grow your business…

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BRAND YOU: An Introduction to Personal Branding

July 27, 2016 @ 11:30 am - 1:00 pm
Global 201 (2nd Floor – northside of building) at SkySong, 1475 N Scottsdale Rd.
Scottsdale, 85257 United States
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Andy Brentis

BRAND YOU: An Introduction to Personal Branding. Join us for networking, lunch, and insights from Andy Brentis, strategic branding, marketing & creative consultant for hire and President of InSource.

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August 2016

Word of Mouth Marketing Still Matters

August 11, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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So many businesses say that word of mouth is one of their best ways to get new customers. Now, word of mouth information is indexed by search engines and one person's bad experience can live online forever!

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Networking – Mixer Event: Beat the Heat & Meet the New Phoenix AMA Board

August 23, 2016 @ 5:00 pm - 8:00 pm
Blue Martini, 5455 E. High Street, Suite 101
Phoenix, 85054 United States
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Blue Martini

Join us for drinks, appetizers, networking, raffles and more at the Blue Martini in Phoenix on Tuesday, August 23rd. This event is free for AMA Members and student members. Non-members' cost is $20 for the 1st drink and light appetizers.

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WEBINAR – Top 10 Ways to Use Design Thinking in Driving Innovative Marketing Strategies

August 30, 2016 @ 9:00 am - 10:00 am
WEBINAR – TOP 10 WAYS TO USE DESIGN THINKING IN DRIVING INNOVATIVE MARKETING STRATEGIES

Melissa Rancourt, entrepreneur and Academic Director of the Global Executive Master of Science in Strategic Design and Management at The New School's Parsons School of Design, will lead a dynamic webinar where participants will walk away with actionable insights and tools to change outmoded dynamics and lead to new opportunities.

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September 2016

Augmented & Virtual Reality: The Next Frontier of Interactive Marketing

September 14, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Rami Kalla, Point in Time Studios, Augmented and Virtual Reality: The Next Frontier in Interactive Marketing

Perhaps life truly does imitate art? For decades, movies and television have foretold of how we will interact within a virtual or augmented reality. That fantasy is here and it will heavily influence how we live and work. During this presentation, we will talk about why this is important and how it will impact the interactive marketing world. We will also step into the future to see how this will continue to evolve and shape how brands market themselves.

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Cause Related Marketing: The Non-profit and For-profit Relationship

September 22, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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This is an event you do not want to miss – whether you are a non-profit or a for-profit organization. Tim will explain how to use effective cause marketing strategies within a non-profit and for-profit partnership and the specific and measurable benefits it provides to both sides of the relationship. He will detail what these partnerships can do that result in building awareness, driving donations and donor acquisition for the non-profit and how the for-profit company can leverage their relationship to increase consumer and employee engagement, brand recognition and sales.

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October 2016

Understanding (and Maximizing) the 80/20 Rule of AdWords & PPC 10/13/16

October 13, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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We all know the 80/20 rule, where 80% of your revenue comes from 20% of your clients/services/workload, etc. The same rule is extremely common with media spends (sometimes it’s even more like 95%/5% if not optimized!); however, there are critical – and simple - optimization activities you can execute to not only help improve the percentage that’s “working” but also help you cut wasted spend.

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