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October 2016

10/13/16 WEBINAR – Video Marketing 101: 4 Simple Steps to Kick Off Your Video Strategy

October 13, 2016 @ 10:00 am - 11:00 am

Join Greg Kelly, Vidyard’s Product Marketing Specialist, to discover the answers to the questions above and just about anything else video marketing related you can think of. He’ll lead you through what you need to prepare, creating your first video, and even how you can measure that video's success! You’ll walk away with practical tips on:

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Data, Technology and Results: Measuring What Matters Most

October 18, 2016 @ 3:00 am - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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In this AMA session, Craig will demonstrate how analytics can support marketing campaigns throughout the entire planning cycle. Starting with upfront planning, continuing through optimizing campaign execution and concluding with communicating results, together we’ll explore the role that marketing analytics can play to make measured improvements in marketing performance.

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10/27/16 WEBINAR – 7 Tips for Building Out your Marketing Dream Team

October 27, 2016 @ 10:00 am - 11:00 am
Interactive Marketing Background

You can't reach the best customers possible without the best marketing team possible. Your team needs to go above and beyond when it comes to creative ideas, finding solutions that bring your strategy to the next level, and knowing your brand voice through and through. Join us for 7 tips on how to build - and maintain - your marketing dream team.

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November 2016

11/10/16 WEBINAR – Jobs to be Done: A Roadmap for Customer-Centered Innovation

November 10, 2016 @ 11:00 am - 12:00 pm

In this webcast, innovation expert and leading consultant Stephen Wunker will describe how companies can find the root drivers of demand using a concept called “Jobs to be Done.”

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5 1/2 Ways to Transform Your Marketing in 2017

November 10, 2016 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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The world of marketing is constantly changing and as marketing professionals, keeping up with what works, and what doesn’t, can be a challenge. What worked previously may no longer give you the results you desire. In this presentation, Jackie Wright, will review the best marketing practices for 2017.

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11/11/2016 WEBINAR – New Study: The CEO’s View of Customer Experience (CX)

November 11, 2016 @ 11:00 am - 12:00 pm
Interactive Marketing Background

In this webcast you’ll hear the perspectives of more than 400 CEOs and 300 CX professionals as they weigh in on the impact of customer experience initiatives in today’s customer-centric business environment.

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11/21/2016 WEBINAR – New Study: The CEO’s View of Customer Experience (CX)

November 21, 2016 @ 1:00 pm - 2:00 pm

This session will cover a holistic approach to consumer segmentation and how it can be used to drive towards breakthroughs in portfolio management and consumer relevance.

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11/28/2016 WEBINAR – Featured Replay: 5 Smart Ways to Build a Behavior-Driven, Data-Enriched Customer Experience

November 28, 2016 @ 11:00 am - 12:00 pm

Are you engaging customers (and future customers) where, when and how it's most convenient to them? With so many unique buyer journeys to account for and cross-channel data siloed across your organization, shifting to a seamless, customer-centric marketing approach can be a daunting task – but with contacts increasingly in control of these journeys, an essential one.

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December 2016

12/2/2016 WEBINAR – Missing Customer Evidence? Practical Advice for Filling in the Gaps

December 2, 2016 @ 11:00 am - 12:00 pm

Join us for our webinar, "Missing customer evidence? Practical advice for filling in the gaps," to see how CA Technologies’ Vice President of Solution & Product Marketing, Bill Talbot, used customer evidence to supercharge their content marketing output and get critical customer feedback in the hands of product marketing.

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12/6/2016 WEBINAR – The Art & Science of Social Insights: Tapping Audiences to Drive New Business

December 6, 2016 @ 11:00 am - 12:00 pm

Hear real-life examples of how Nickelodeon, Zappos and other major brands developed audience-centric campaigns that captivated new and existing audiences, fueling conversation and ultimately revenue. Understand how successful campaigns are developed using the five elements of the F.R.E.S.H. approach, and then measured through targeted social media analytics.

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