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December 2016

12/7/2016 WEBINAR – Do looks matter when it comes to your data? How data visualization techniques can work for you

December 7, 2016 @ 11:00 am - 12:00 pm

Lately, data visualization has been a hot topic in MRX. What actual evidence have we seen that indicates we should be adding visuals to our own deliverables for our clients/superiors? This study will help us determine whether data visualizations are necessary when delivering results. Are basic graphs enough, or will a graphic designer need to spice up your report?

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12/13/16 – 2016 Holiday Soiree

December 13, 2016 @ 6:00 pm - 9:00 pm
Big Yam, 15750 N Northsight Blvd
Scottsdale, AZ 85260 United States
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Join us on December 13, 2016, at Big Yam - The Parsons Agency for an evening of holiday merriment with networking, great food, and drinks. Meet other marketing and advertising executives in a relaxed atmosphere at Big Yam's new state-of-the-art facility.

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12/14/2016 WEBINAR – Creating Visual Content for Social Media and Branding

December 14, 2016 @ 11:00 am - 12:00 pm

Dreaming of a social media feed filled with great visual content that gets your audience engaging with you? Join South Carolina social media expert Heather Heuman as she helps you discover the power of visual content marketing and how it can amplify your results, build your brand and get engagement with the right audience. You’ll also learn actionable steps and systems that will increase your social media engagement.

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12/19/16 WEBINAR – MEMBERS ONLY – Woo, Wow, and Win: How Five Principles of Service Design Will Shape the Future of Marketing

December 19, 2016 @ 1:00 pm - 2:00 pm

The art of customer delight differs in service businesses--and, for marketers, services are a new frontier in both theory and practice. In this webinar, Thomas A. Stewart and Patricia O'Connell will share insights from their new bestseller Woo, Wow, and win: Service Design, Strategy, and the Art of Customer Delight. To delight your customers—to woo, wow, and win them—you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. Drawing on examples from airlines and brokerages, hospitals and hospitality, consulting and construction, Stewart and O'Connell show how to apply the principles of service design in ways that uniquely fit your strategy.

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January 2017

1/12/17 – DATOS: The State of Arizona’s Hispanic Market

January 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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The world of marketing is constantly changing and as marketing professionals, keeping up with what works, and what doesn’t, can be a challenge. What worked previously may no longer give you the results you desire. In this presentation, Monica Villalobos, will review state of Arizona's Hispanic Market.

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1/26/17 – Google is Changing…Again! What You Need to Know About Google in 2017

January 26 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Ben Holland

Google in 2017, what the future has in store for us. In this deep dive into Google’s recent changes SEO expert, Ben Holland will discuss five new topics that are changing the industry. He will discuss Rank Brain, Google’s machine learning algorithm that is one of the most important ranking factors, the new mobile index, Google’s AMP project, the importance of structured data and the shift to voice search.

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February 2017

2/9/17 – 10 Facebook Live Tips

February 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Christina Wagner

Facebook Live is a live interactive video app within Facebook. Users can go live via their phone or tablet Many businesses are missing a landmine opportunity to connect with fans and prospective clients because they are either not using this app or are not doing it as effectively as they could. This Professional Development Series will offer valuable information for the beginner as well as those that have already used Facebook Live.

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2/22/17 – Virtual Conference – Customer Centricity: Building Lasting Connections

February 22 @ 9:00 am - 4:00 pm

Customer centricity has become an essential component of organizational success. In a world where attention spans are shrinking, it is important that marketers nurture and grow customer engagement and loyalty. On February 22, join the AMA for a FREE Virtual Conference featuring marketing thought leaders Guy Kawasaki and Peter Fader, along with engaging sponsored sessions from IBM, Marketo and Strativity.

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2/27/17 – Members Only Webinar – How To Make Your Brand Priceless

February 27 @ 1:00 pm - 2:00 pm

This webinar is for brand owners/leaders who want to lift their proposition above considerations of performance or value alone and make their brand esteemed beyond size and valued beyond price.

You will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.

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March 2017

3/9/17 – Understanding Paid Search Keyword Strategy in Relation to your Clients’ Unique Sales Funnel

March 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Keyword research and maintenance can be a lot to handle with big media budgets - don’t spin your wheels overthinking keyword strategy. Remember these few key points and make the time you spend go a lot further while generating ROI for your agency and it’s clients.

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