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February 2018

The 2018 State of Marketing Address: The Most Important Marketing Trends to Watch in 2018 

February 28 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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  Attention Marketers! Jackie Wright, President at Rainmaker Integrated Marketing & Public Relations is compiling the data from the survey we asked you to complete, to present in-person to the AMA Phoenix audience. We will dig deep into the challenges faced by marketers, on both the client/corporate side and the agency side of business as well as the solutions to these challenges and the actions you can take. Marketing and the challenges faced by marketers are ever-changing. Let's learn from each other, our…

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March 2018

The BMA and AMA Phoenix Present: Mind the Marketing Gap – 2018 Arizona B2B Marketing Summit

March 27 @ 1:00 pm - 6:00 pm
Hilton Scottsdale Resort and Villas, 6333 North Scottsdale Road
Scottsdale, AZ 85250 United States
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USD39 - USD79

Each attendee will receive a special certificate for $250 free printing from Modern Postcard. Come to the B2B Marketing Summit and walk away with more money than you paid to attend!  Sponsor: Where are you? Where is your marketing now and where do you want to be?  That’s the gap the AMA and BMA want to fill on March 27, 2018.  Our goal is straight-forward – to fill marketing gaps with timely insight and content on 4 hot topics.  Our key note speaker, Gary Skidmore, CEO/Chairman…

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April 2018

Google Insider Tips on AdWords + Accelerated Mobile Pages (AMP)

April 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Change How You Look at Your Digital Strategy: Google Insider Tips on AdWords + Accelerated Mobile Pages (AMP) Ticket Pricing: Mobile platforms can be unreliable – Google launched Accelerated Mobile Pages (Google AMP) to enhance the mobile user experience 50% all site traffic originates from mobile devices. They average site still takes up to 19 seconds to load on a G3 mobile connection. Think of how many sales and new prospects are lost daily in 19 seconds because websites have…

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May 2018

Spectrum Awards 2018

May 10
Sun Studios of Arizona, 1425 W 14th St.
Tempe, AZ 85281 United States
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More than 250 marketing professionals from the Greater Phoenix Metropolitan Area participated in the 16th annual Spectrum Awards at Sun Studios of Arizona, Tempe, Ariz., May 10, 2018. Spectrum Awards is organized by American Marketing Association, Phoenix Chapter, and is the organization’s largest event of the year. Finalists and Award Winners | Photo Gallery          

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June 2018

Professional Development Session

June 14 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Details to be announced.

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Event To Be Announced

June 20 @ 3:00 pm - 5:00 pm

Details to be announced.

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The Role of Traditional Public Relations in SEO

June 21 @ 6:00 pm - 8:00 pm
The Newton, 300 W Camelback Rd
Phoenix, 85013 United States
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  Presented by PMACC, the Phoenix Marketing Advertising Communication Collective, a joint venture between AAF PHX, AIGA, AMA, AZIMA, BMA, and PRSA. We are proud to have formed a collective to bring forth our second quarterly panel to the Valley representing all our disciplines.  Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users…

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July 2018

User Experience 101: How it Supports Your Marketing

July 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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User Experience is a huge part of your brand experience. If you aren’t getting the most out of your UI/UX you’re probably missing out on conversions from your latest video, app, or campaign. After User Experience 101 you’ll walk away with a better understanding of what UX can mean to your organization, your Marketing team, and the future of both. 1. What UX User Experience is 2. What it means for your organization 3. Common perceptions and misperceptions 4. Common…

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Webinar | Everything We Know Is Wrong: How to Create Brands that Engage Consumers in the Wild New World of Marketing

July 18 @ 12:00 pm - 1:00 pm

“Everything We Know is Wrong”: How to Create Brands that Engage Consumers in the Wild New World of Marketing Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, often into super-neat dichotomies –and call it a day. But now many of these categories or walls are crumbling –and fast! Are you ready for the earthshaking disruptions taking place right…

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Free Happy Hour: Mix Up Your Thursday Night at Zion & Zion, Tempe

July 19 @ 5:30 pm - 8:00 pm
Zion & Zion, 432 S Farmer Ave
Tempe, AZ 85281 United States
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Join us for a fun evening of networking!  AMA Happy Hour Mixer at Zion & Zion

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