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June 2018

The Role of Traditional Public Relations in SEO

June 21 @ 6:00 pm - 8:00 pm
The Newton, 300 W Camelback Rd
Phoenix, 85013 United States
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  Presented by PMACC, the Phoenix Marketing Advertising Communication Collective, a joint venture between AAF PHX, AIGA, AMA, AZIMA, BMA, and PRSA. We are proud to have formed a collective to bring forth our second quarterly panel to the Valley representing all our disciplines.  Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users…

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July 2018

User Experience 101: How it Supports Your Marketing

July 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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User Experience is a huge part of your brand experience. If you aren’t getting the most out of your UI/UX you’re probably missing out on conversions from your latest video, app, or campaign. After User Experience 101 you’ll walk away with a better understanding of what UX can mean to your organization, your Marketing team, and the future of both. 1. What UX User Experience is 2. What it means for your organization 3. Common perceptions and misperceptions 4. Common…

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Phoenix Marketing Week | Join Us for Special Events All Week Long

July 16 - July 22

Phoenix Marketing Week | July 16-22, 2018 Beat the heat with Phoenix Marketing Week.     We are spotlighting the marketing magic of one of the top regional hubs for marketing professionals—Phoenix—the fifth-largest city in the United States during the inaugural Phoenix Marketing Week, July 16-22, 2018. Submit your favorite work and it will be featured on the AMA Phoenix website. How to Submit Your Work Submit a Google Drive link with a JPG of the marketing submission for Phoenix Marketing…

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Webinar | Everything We Know Is Wrong: How to Create Brands that Engage Consumers in the Wild New World of Marketing

July 18 @ 12:00 pm - 1:00 pm

“Everything We Know is Wrong”: How to Create Brands that Engage Consumers in the Wild New World of Marketing Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, often into super-neat dichotomies –and call it a day. But now many of these categories or walls are crumbling –and fast! Are you ready for the earthshaking disruptions taking place right…

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Free Happy Hour: Mix Up Your Thursday Night at Zion & Zion, Tempe

July 19 @ 5:30 pm - 8:00 pm
Zion & Zion, 432 S Farmer Ave
Tempe, AZ 85281 United States
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Join us for a fun evening of networking!  AMA Happy Hour Mixer at Zion & Zion

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August 2018

Demystifying Updates to Google Ads – What You Need to Know

August 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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  Google AdWords and DoubleClick have been mainstays for any business involved in digital advertising. Both of these platforms have been leaders in shaping the evolution of digital advertings. Now, they’re pushing the envelope even further. Google is not only rebranding these products but introducing features and capabilities that will allow advertisers to get more out of their adverting. From integration with machine learning to full on marketing automation with “Smart Campaigns” – every advertiser now has more at their…

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September 2018

The Bots Are Coming!

September 13 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

The Bots Are Coming! Integrating Conversational Commerce & Marketing Automation     With more than 5 billion active users, messaging is quickly becoming the most ubiquitous form of communication across the planet. This session will explore how brands can leverage the explosive growth in messaging applications by delivering services via chatbots, and how to integrate conversational marketing into existing nurture campaigns. When you attend this presentation from speaker, Rebecca Clyde, your key takeways will be: Use cases: understanding when chatbots…

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So You Think Direct Mail is Dead – Think Again!

September 27 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

So You Think Direct Mail is Dead – Think Again!     All attendees will receive Two Great Bonuses from our sponsors A $250 certificate for free printing from Modern Post Cards – no catch – it’s free 250 free full records of business contacts from Outward Media – you provide the criteria   As Mark Twain once quipped “The reports of my death are greatly exaggerated”.  We now can say that the reports of the death of direct mail…

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October 2018

Bring a Friend for FREE! Using Persona Research and Relevant Content to Recruit and Engage Channel Partners

October 24 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

Bring a Friend for FREE!   Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical. In this session, you’ll learn how to implement persona research in your channel, and what types of…

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November 2018

Google Analytics – Strategies and Tips to Get More from Your Marketing

November 13 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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USD15 - USD35

Whether you use Google Analytic every day or once in a while, this presentation is for you. Google Analytics expert Ben Holland will guide you through the platform from basics to advanced. In this session you will learn the ins and outs of how Google Analytics works, how to set up admin settings and campaign tracking. You will walk away with practical and actionable take-aways, tips and a new perspective on digital marketing. In this session you will walk away…

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