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August 2017

Networking Mixer

August 23 @ 5:30 pm - 8:30 pm
DeskHub, 7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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Mix and Mingle with old friends and new. Join the AMA Phoenix and ASBA for a Special Networking Mixer!

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September 2017

09-14-17 | Building Standout Brands: Learn the Musts for Establishing and Nurturing Your Brand from a Local Leader

September 14 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Heard of Phoenix Children’s Hospital? Exactly, the facility was recently named Phoenix Magazine’s “people’s choice” for the most valuable brand in the Valley. Learn how the Phoenix Children’s marketing team clarified and amplified their brand under Debra Stevens’ leadership to become known as one of the country’s top children’s hospitals. Then learn about building up a brand with low recognition as she shares and compares her role at PCH to her current role at Arizona Care Network, an accountable care…

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2017 Marketing Technology Summit: The Digital Future and How Companies Are Preparing for the Digital Future of Marketing

September 24 @ 8:00 am - 5:00 pm
Venue8600, 8600 E Anderson Drive
Scottsdale, 85255 United States
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Presented by: The Arizona Technology Council (AZTC) and Business Marketing Association (BMA) Phoenix Chapter are excited to bring you the ninth annual Marketing Technology Summit, Tuesday, October 17, 2017, at Venue8600 located in Scottsdale Arizona.  The event is presented by KEO Marketing. More than 200 business-to-business marketing, sales, and technology professionals from throughout Arizona will be in attendance for this intense half-day program featuring top-tier educational content and networking with industry leaders from both AZTC + BMA member organizations. The…

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Networking Mixer

September 24 @ 5:00 pm - 8:00 pm

Details and venue to be announced

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09-26-17 | How to Win at B2B Email Marketing

September 26 @ 4:00 pm - 6:00 pm
DeskHub, 7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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  Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. Join BMA Phoenix, AMA Phoenix and Adam Holden-Bache, the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success, on September 26th for a joint educational and networking event. Adam’s presentation will take attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery,…

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AdBowl

September 29 @ 6:00 pm - 8:30 pm
BowlMor, 7300 E Thomas Rd
Scottsdale, AZ United States
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ERMAHGERD! It's a meme theme AdBowl. 1. Pick a team. 2. Grab a lane. 3. Dress as your best meme. Friday, September 29th, 2017 6:00pm-8:30pm BowlMor Scottsdale, 7300 E Thomas Rd, Scottsdale, AZ Awards go out to the best dressed, highest individual score, and highest team score. Teams consist of 6 players, each team gets two pitchers of beer, pizza, shoe rentals and two and a half hours of unlimited bowling. Teams: $300 Individual Bowler: $50 (don't worry we will…

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October 2017
25USD - 50USD

Science Behind Social

October 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Science Behind Social – Leveraging Psychological Principles to Drive Engagement on Social Platforms Turns out, there is more to driving social engagement than pulling at heartstrings. While puppies and kittens have their place, using psychological principles to drive engagement on your social platforms provides a rare opportunity to connect with your audience in a more personal and impactful way. Key Takeaways: Gain understanding of the psychological concepts that make social media such a marketing powerhouse. Learn how to leverage these…

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Inside Out: The Story of a Brand

October 25 @ 3:00 pm - 5:00 pm
Galvanize, 515 E Grant St
Phoenix , AZ 85004 United States
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Inside Out: The Story of a Brand - Learning to Build YOUR Brand Internally and Externally When people define what a “brand” is, they often think only of the logo. But a brand is so much more than that. It’s the personality of an organization, with attributes that develop based on the organization’s culture and customer experiences. In this presentation, you’ll hear about 5 things to consider when thinking about your organization’s brand, and walk away with some practical, actionable steps…

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November 2017

Putting Customers in Control: Lead Nurture Strategies for 2018

November 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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“Put it on autopilot.” “If you build it they will come.” “Set it and forget it.” Slogans and catchphrases to describe lead nurture programs may resonate, but they are rarely realistic. While common sense tells us that the informed, educated prospect is more likely to be the involved, engaged customer, the process to craft an effective automated communications program requires research, collaboration and discipline.  Brands seeking to develop hot sales leads from lukewarm contacts cannot maximize their potential by relying…

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Integration Wins

November 16 @ 6:00 pm - 8:30 pm
Hilton Scottsdale Resort and Villas, 6333 North Scottsdale Road
Scottsdale, AZ 85250 United States
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Integration Wins Presentations and Panel Discussion Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters…

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