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January 2017

1/26/17 – Google is Changing…Again! What You Need to Know About Google in 2017

January 26 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Ben Holland

Google in 2017, what the future has in store for us. In this deep dive into Google’s recent changes SEO expert, Ben Holland will discuss five new topics that are changing the industry. He will discuss Rank Brain, Google’s machine learning algorithm that is one of the most important ranking factors, the new mobile index, Google’s AMP project, the importance of structured data and the shift to voice search.

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February 2017

2/9/17 – 10 Facebook Live Tips

February 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Christina Wagner

Facebook Live is a live interactive video app within Facebook. Users can go live via their phone or tablet Many businesses are missing a landmine opportunity to connect with fans and prospective clients because they are either not using this app or are not doing it as effectively as they could. This Professional Development Series will offer valuable information for the beginner as well as those that have already used Facebook Live.

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2/22/17 – Virtual Conference – Customer Centricity: Building Lasting Connections

February 22 @ 9:00 am - 4:00 pm

Customer centricity has become an essential component of organizational success. In a world where attention spans are shrinking, it is important that marketers nurture and grow customer engagement and loyalty. On February 22, join the AMA for a FREE Virtual Conference featuring marketing thought leaders Guy Kawasaki and Peter Fader, along with engaging sponsored sessions from IBM, Marketo and Strativity.

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2/27/17 – Members Only Webinar – How To Make Your Brand Priceless

February 27 @ 1:00 pm - 2:00 pm

This webinar is for brand owners/leaders who want to lift their proposition above considerations of performance or value alone and make their brand esteemed beyond size and valued beyond price.

You will learn about key drivers behind the success of some of the best in the premium brand world across industries – we call them ‘Ueber-Brands’.

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March 2017

3/9/17 – Understanding Paid Search Keyword Strategy in Relation to your Clients’ Unique Sales Funnel

March 9 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Keyword research and maintenance can be a lot to handle with big media budgets - don’t spin your wheels overthinking keyword strategy. Remember these few key points and make the time you spend go a lot further while generating ROI for your agency and it’s clients.

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April 2017

4/13/17 – Don’t Just Make the Logo Bigger

April 13 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Karl Sakas

Professional Development Series: Don’t Just ‘Make the Logo Bigger’: How to Give Your Marketing Clients What They REALLY Want Join us for wine, hors d' oeuvres, and insights from Karl Sakas, Agency Consultant at Sakas & Company. He will discuss how to satisfy your most demanding client's needs. Clients—both external and internal—can be demanding and hard to please. If only there were a way to satisfy your most demanding clients. Fortunately, there is! It comes…

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Creating a Successful Brand for the 21st Century Consumer

April 24 @ 2:00 pm - 3:00 pm

Do you truly understand why customers become passionate advocates for certain brands and not others? Webcast Join renowned brand strategists Penelope Fridman and Wahn Yoon, co-founders of L’Institut Idée, for a free webcast that dives into the emotional drivers behind what customers are unconsciously expecting of brands today. They’ll share how their pioneering proprietary method, based on a principle called Connected Intelligence, works to link together the minds of clients, stake-holders and consumers to reveal deep insight into human decision-making,…

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LATINX MOVERS AND MARKETERS

April 26 @ 5:30 pm - 7:30 pm
Co-Working on 15th Avenue, 3428 North 15th Ave.
Phoenix, AZ 85015 United States
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An Evening of Networking and Presentations on Latinx Marketing Join us on Wednesday, April 26th at Coworking at 15th Ave for this free event. The founders and board members of Collectivo (the Phoenix-based collective of Hispanic Marketing, Communications and Tech professionals) will share their expertise in marketing to a Latino audience. This will be a one of a kind experience designed for those looking to be introduced into Latinx marketing as well as those wanting…

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May 2017

2017 Spectrum Awards

May 10 @ 6:00 pm - 9:30 pm
OdySea Aquarium, 9500 E Via de Ventura A-100
Scottsdale, AZ 85256 United States
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OdySea Aquarium

Come celebrate and network with the valley’s top 200+ marketers at the 2017 Spectrum Awards! Enjoy hors d’oeuvres and drinks at the new beautiful aquarium in the desert, OdySea, a stroll through aquarium, a lively program and awards ceremony and a fun after party to continue to the celebration

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June 2017

Your Customer/Your Audience: Customer Loyalty – From Apathy to Zeal

June 8 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse and Wine Bar, 6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States
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Matt Lehrman

Join us for wine, hors d' oeuvres, and insights from Matt Lehrman, Principal at Audience Avenue, LLC. He will be discussing the new engagement imperative of customer service. "Once upon a time you sold “quality and value" but those fairy tale days are over.”  Intense customer loyalty isn't just for companies like Apple and Harley-Davidson.  Today, all sorts of companies are competing to transform mere customers into vigorous communities of support.   Your customers are the…

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