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April 2017

4/13/17 – Don’t Just Make the Logo Bigger

April 13 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Karl Sakas

Professional Development Series: Don’t Just ‘Make the Logo Bigger’: How to Give Your Marketing Clients What They REALLY Want Join us for wine, hors d' oeuvres, and insights from Karl Sakas, Agency Consultant at Sakas & Company. He will discuss how to satisfy your most demanding client's needs. Clients—both external and internal—can be demanding and hard to please. If only there were a way to satisfy your most demanding clients. Fortunately, there is! It comes…

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Creating a Successful Brand for the 21st Century Consumer

April 24 @ 2:00 pm - 3:00 pm

Do you truly understand why customers become passionate advocates for certain brands and not others? Webcast Join renowned brand strategists Penelope Fridman and Wahn Yoon, co-founders of L’Institut Idée, for a free webcast that dives into the emotional drivers behind what customers are unconsciously expecting of brands today. They’ll share how their pioneering proprietary method, based on a principle called Connected Intelligence, works to link together the minds of clients, stake-holders and consumers to reveal deep insight into human decision-making,…

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LATINX MOVERS AND MARKETERS

April 26 @ 5:30 pm - 7:30 pm
Co-Working on 15th Avenue, 3428 North 15th Ave.
Phoenix, AZ 85015 United States
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An Evening of Networking and Presentations on Latinx Marketing Join us on Wednesday, April 26th at Coworking at 15th Ave for this free event. The founders and board members of Collectivo (the Phoenix-based collective of Hispanic Marketing, Communications and Tech professionals) will share their expertise in marketing to a Latino audience. This will be a one of a kind experience designed for those looking to be introduced into Latinx marketing as well as those wanting…

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May 2017

2017 Spectrum Awards

May 10 @ 6:00 pm - 9:30 pm
OdySea Aquarium, 9500 E Via de Ventura A-100
Scottsdale, AZ 85256 United States
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OdySea Aquarium

Come celebrate and network with the valley’s top 200+ marketers at the 2017 Spectrum Awards! Enjoy hors d’oeuvres and drinks at the new beautiful aquarium in the desert, OdySea, a stroll through aquarium, a lively program and awards ceremony and a fun after party to continue to the celebration

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June 2017

Your Customer/Your Audience: Customer Loyalty – From Apathy to Zeal

June 8 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Matt Lehrman

Join us for wine, hors d' oeuvres, and insights from Matt Lehrman, Principal at Audience Avenue, LLC. He will be discussing the new engagement imperative of customer service. "Once upon a time you sold “quality and value" but those fairy tale days are over.”  Intense customer loyalty isn't just for companies like Apple and Harley-Davidson.  Today, all sorts of companies are competing to transform mere customers into vigorous communities of support.   Your customers are the…

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July 2017

7/27 – From Frustration To Success With Content Marketing

July 27 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Dave Haar

 Your new content marketing strategy has arrived. Have you been “doing” Content Marketing for a while now without any measurable results you can bring back to your board room or Sales team? If your content isn’t cutting it then you could be missing out on the must-have strategies that can change everything. Join David Haar of Vertical Measures, for a presentation that will dive into the current state of the industry, and why research claims…

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August 2017

08-10-17 | Why Video Is the Ultimate Marketing Tool (And How to Get Started)

August 10 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Join us for networking, wine, hors d’ oeuvres, and insights as Todd Hartley, CEO of WireBuzz, Scottsdale, Ariz., walks us through how to get started with video and use it as the ultimate marketing tool. It's hard to miss the fact that all the biggest marketing experts are going video-first. What do they know that you don't? And more importantly, how can be sure you're investing your video budget wisely? In this session, you'll discover: The…

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08-17-17 | Digital Marketing and Security: Insights From the FBI

August 17 @ 6:00 pm - 8:00 pm
Hilton Scottsdale Resort and Villas, 6333 North Scottsdale Road
Scottsdale, AZ 85250 United States
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Attend the AZIMA presentation covering digital marketing and cyber security with insights from the FBI.  This is an AZIMA event.

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Networking Mixer

August 23 @ 5:30 pm - 8:30 pm
DeskHub, 7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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Mix and Mingle with old friends and new. Join the AMA Phoenix and ASBA for a Special Networking Mixer!

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September 2017

09-14-17 | Building Standout Brands: Learn the Musts for Establishing and Nurturing Your Brand from a Local Leader

September 14 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Heard of Phoenix Children’s Hospital? Exactly, the facility was recently named Phoenix Magazine’s “people’s choice” for the most valuable brand in the Valley. Learn how the Phoenix Children’s marketing team clarified and amplified their brand under Debra Stevens’ leadership to become known as one of the country’s top children’s hospitals. Then learn about building up a brand with low recognition as she shares and compares her role at PCH to her current role at Arizona Care Network, an accountable care…

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