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September 2017

09-26-17 | How to Win at B2B Email Marketing

September 26 @ 4:00 pm - 6:00 pm
DeskHub, 7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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  Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing campaign. Join BMA Phoenix, AMA Phoenix and Adam Holden-Bache, the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success, on September 26th for a joint educational and networking event. Adam’s presentation will take attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery,…

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October 2017

Science Behind Social

October 12 @ 3:00 pm - 5:00 pm
Fleming’s Prime Steakhouse & Wine Bar, 6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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Science Behind Social – Leveraging Psychological Principles to Drive Engagement on Social Platforms Turns out, there is more to driving social engagement than pulling at heartstrings. While puppies and kittens have their place, using psychological principles to drive engagement on your social platforms provides a rare opportunity to connect with your audience in a more personal and impactful way. Key Takeaways: Gain understanding of the psychological concepts that make social media such a marketing powerhouse. Learn how to leverage these…

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Inside Out: The Story of a Brand

October 25 @ 3:00 pm - 5:00 pm

When people define what a “brand” is, they often think only of the logo. But a brand is so much more than that. It’s the personality of an organization, with attributes that develop based on the organization’s culture and customer experiences. In this presentation, you’ll hear about 5 things to consider when thinking about your organization’s brand, and walk away with some practical, actionable steps to build your brand internally AND externally. The key takeaways of this presentation: Insight Enterprises,…

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