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June 2018

The Role of Traditional Public Relations in SEO

June 21 @ 6:00 pm - 8:00 pm
The Newton, 300 W Camelback Rd
Phoenix, 85013 United States
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Current link strategies rely on an approach pioneered by public relations. In recent years, Google has refined their algorithms to provide a better user experience for the consumer. Those sites that better address the needs of users simply rank better. We all know that the Penguin update eradicated easy link-building tactics of the past. This means that natural editorial links – from high-traffic, respected websites – are the currency of valued and effective inbound strategies. In this session, we explore…

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