So You Think Direct Mail is Dead – Think Again!

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So You Think Direct Mail is Dead – Think Again!

September 27 @ 3:00 pm - 5:00 pm

USD15 - USD35

So You Think Direct Mail is Dead – Think Again!

So You Think Direct Mail is Dead – Think Again!; Speaker: John Coe, President of B2B Marketing, LLC

 

Reserve Your Spot Today!

 

All attendees will receive Two Great Bonuses from our sponsors

A $250 certificate for free printing from Modern Post Cards – no catch – it’s free
250 free full records of business contacts from Outward Media – you provide the criteria

 

As Mark Twain once quipped “The reports of my death are greatly exaggerated”.  We now can say that the reports of the death of direct mail are also greatly exaggerated.  In fact, direct mail is alive and growing. Surprise!

Why is direct mail still a viable marketing channel when all logic and reason would lead you to the assumption that digital is “where it’s at”? After all, the first step we all take is searching online for information when making a decision to invest money in a product or service. Snail mail cannot possibly be effective…can it?

The Direct Marketing Association (DMA) reminds us – it is how our brains work.

  • The power of direct mail is that it is a physical and tangible medium.
  • Having touch as part of the marketing experience helps shift the brain into a deeper level of engagement while building knowledge.
  • Consumers understand and remember what they read on paper better than what they read on a screen.
  • Direct mail response rates remains higher than those of other mediums;
    • the average direct mail response rate is 1.1-1.4%
    • The average email response is .03%
    • The average internet display response is .04%
    • The average paid search response is .22%
  • Targeted B2B direct mail has a response rate of 4.4% — nearly 37 times that of email (.12%).

Direct mail cannot be ignored!

When you attend this event, speaker John Coe’s presentation will:

  • Explain why direct mail is now growing and will continue to do so
  • Discuss the 4 key elements for designing a successful direct mail campaign
  • Teach DM copy rules and techniques that drive response
  • Preset new technical and data options that have changed the direct mail landscape
  • Display the 6 formats of direct mail with samples
  • Calculate the formula that justifies direct mail to penny pinching executives

DON’T FORGET, all attendees will receive Two Great Bonuses from our sponsors

  1. A $250 certificate for free printing from Modern Post Cards – no catch – it’s free
  2. 250 free full records of business contacts from Outward Media – you provide the criteria

 

Pricing
AMA Members: $20

Non-Members: $35

Students: $15

Reserve Your Spot Today!

 

About the Speaker:

John M. Coe, President of B2BMarketing, LLC has been in the direct marketing world for 35 years.  He has done well over 500 direct marketing campaigns as president of a direct marketing agency in Chicago, National Campaign Manager of IBM, Sr. VP of Rapp Collins Worldwide and now consulting here is Phoenix. In addition, John writes content and gives webinars for other firms as a well-known third party expert.

 

 

Company:
B2BMarketing.com is a data-driven consulting, training and data analytics firm with offices in Scottsdale, AZ. The firm focuses on sales lead generation and improving customer relationships through the use of data analytics and the insights gained from the analysis.

 

Reserve Your Spot Today!

Details

Date:
September 27
Time:
3:00 pm - 5:00 pm
Cost:
USD15 - USD35
Event Tags:
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Organizer

Professional Development Series

Venue

Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
Phone:
480-596-8265