09-26-17 | How to Win at B2B Email Marketing - AMA Phoenix

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09-26-17 | How to Win at B2B Email Marketing

September 26 @ 4:00 pm - 6:00 pm

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Email marketing is a critical component of nearly every B2B marketing program. The quality of your message and your list could make or break an entire marketing caAdam Holden-Bachempaign.

Join BMA Phoenix, AMA Phoenix and Adam Holden-Bache, the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success, on September 26th for a joint educational and networking event.

Adam’s presentation will take attendees through all aspects of an email program, including strategy, data, design, copywriting, delivery, testing, and analysis. It will provide insight, tactics, tips, and takeaways that attendees can implement to improve campaigns for their business.

How can you win at B2B email marketing? Attend this presentation and learn:

  • Why Email = Winning
  • How to set and achieve goals
  • How to collect, manage and grow a high quality, engaged, and responsive contact list
  • Why B2B emails don’t have to be boring
  • How to create messaging that is relevant, personalized, and actionable
  • Why testing is key to winning
  • How to get results that matter

Speaker Bio

Adam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” Adam’s book guides readers through all aspects of a B2B email program, including strategy, data, design, delivery, testing, and analysis.

Adam currently serves as Director, Email Marketing at Enventys Partners. Adam oversees the email marketing strategy, production, execution, and analysis of email marketing campaigns with the objective of meeting and exceeding internal and client marketing goals. Prior to Enventys Partners, Adam was CEO of Mass Transmit, a B2B digital marketing agency, which he sold to Striata in 2015.

Adam is actively involved in professional development in the marketing industry thought the ANA’s Business Marketing Association and serves as President of the BMA Carolinas chapter.

Visit Adam’s book web site at http://b2bemailmarketingbook.com and connect with him on Twitter and LinkedIn.


AMA members $25
Non-members $35
Students: $15 (email info@amaphoenix.org for a student code)

Register Now


Parking Info:

How do I access DeskHub?

The easiest thing to do is to park in the Nordstrom garage, or in front of Olive & Ivy, the Fiesta Bowl Museum, or Primp & Blow. In between Olive & Ivy and the Fiesta Bowl Museum, you will be able to access Elevator Lobby F. Take this elevator to the 3rd floor.


September 26
4:00 pm - 6:00 pm
Event Category:


Professional Development Series


7135 E. Camelback Rd. Suite #360
Scottsdale, AZ 85251 United States
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