Webinar | Everything We Know Is Wrong: How to Create Brands that Engage Consumers in the Wild New World of Marketing - AMA Phoenix

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Webinar | Everything We Know Is Wrong: How to Create Brands that Engage Consumers in the Wild New World of Marketing

July 18, 2018 @ 12:00 pm - 1:00 pm

“Everything We Know is Wrong”:

How to Create Brands that Engage Consumers in the Wild New World of Marketing
Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, often into super-neat dichotomies –and call it a day. But now many of these categories or walls are crumbling –and fast!

Are you ready for the earthshaking disruptions taking place right now in consumer behavior? If not, then this webinar is for you!
Join AMA Phoenix and Professor Michael Solomon, who “wrote THE book” on understanding consumers that is the most widely used book on the subject in the world, on {July 18, 2018} for a webinar that will give you the tools to understand today’s post-modern consumer and win!

How can you win in this new age of the post-modern consumer? Attend this webinar and learn how to tear down long-standing walls that separate you from your customers, including:

  • Me vs. We
  • Offline vs. Online
  • Producer vs. Consumer
  • Work vs. Play
  • Body vs. Things

Professor Solomon will be giving away copies of his newest book, Marketers Tear Down These Walls: Liberating the Postmodern Consumer to 5 webinar attendees and offering all Phoenix AMA members a 10% discount whether they attend the webinar or not!

WEBINAR EVENT DATE: WEDNESDAY – JULY 18, 2018 – 12:00 Noon – 1:00pm

WEBINAR EVENT DATE: WEDNESDAY, JULY 18, 2018

Register for Webinar