Marketers across every vertical have been using persona-based research to drive awareness, nurture leads, close business, and delight their customers. When a channel of partners in the form of distributors, resellers and other subject-matter experts who contribute to the success of your customers are involved in your go-to-market efforts, these same persona-driven strategies are just as critical.
In this session, you’ll learn how to implement persona research in your channel, and what types of persona-based content will yield the greatest results for both recruiting and engaging your channel partners.
AMA Members: $20
AZIMA Members: $20
ANA Members: $20
Phoenix Ad Club Members: $20
ASBA Members: $20
About the Speaker:
Jen Spencer is the Vice President of Sales and Marketing for SmartBug Media, an intelligent inbound marketing agency of experts in digital strategy, design, PR and marketing automation. Over her career, Jen has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. She currently serves on the Board of Girls in Tech Phoenix and speaks regularly at B2B sales and marketing conferences. Jen subscribes to the notion that “we’re all in this together,” and great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.
Recent speaking engagements include INBOUND, #FlipMyFunnel, Revenue Summit, and B2B Marketing Exchange.
SmartBug Media is an intelligent inbound marketing agency helping businesses increase sales leads, close more deals, and enhance the reach of their brands. One of a handful of HubSpot Diamond partners in the world, SmartBug is the highest-rated agency in the history of the HubSpot ecosystem.
Girls in Tech (GIT) – Phoenix is the local chapter of the global non-profit focused on the engagement, education and empowerment of girls and women who are passionate about technology.