Science Behind Social - AMA Phoenix

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Science Behind Social

October 12 @ 3:00 pm - 5:00 pm

25USD - 50USD

Science Behind Social – Leveraging Psychological Principles to Drive Engagement on Social Platforms

Turns out, there is more to driving social engagement than pulling at heartstrings. While puppies and kittens have their place, using psychological principles to drive engagement on your social platforms provides a rare opportunity to connect with your audience in a more personal and impactful way.

Key Takeaways:

  • Gain understanding of the psychological concepts that make social media such a marketing powerhouse.
  • Learn how to leverage these principles to improve the content you produce.
  • Use science to find out what types of content or forms your content should take.
  • Better understand when and why there is a right time and wrong time to share.
  • Find out how to determine the best channel to share your content on to get your intended response.


AMA Members: $25
Non-Members: $45
Walk-In: $50

Register Now

Speakers Bio:

Elise recently took a new position as Director of Channel Marketing
Northcentral University. She previously led the Content Marketing team at LaneTerralever. She is an expert in SEO, Content Marketing, Social Media and Email Marketing/ Automation expertise with more than 15 years of marketing and public relations under her belt. Elise has a passion for content and helping businesses leverage this asset to increase profits. She’s also helped many notable brands generate leads and awareness through the integration of their marketing mix around their content strategy.


 Melissa brings more than a decade of planning and implementing award-winning strategic communications for Fortune 100, mid-size and boutique brands. As Vice President of Public Relations for LaneTerralever, Melissa Forbes manages communications strategy and programs for the agency and its clients. In this role, Melissa manages a team of PR professionals who work across healthcare, consumer products, education, technology and more, while consulting on PR strategy across a roster of integrated agency accounts.


About Northcentral University:

As a regionally accredited online university, Northcentral University has the privilege of serving students worldwide. Northcentral University educates professionals throughout the world and provides an accessible opportunity to earn a U.S. regionally accredited degree. Northcentral mentors students one-to-one with highly credentialed faculty via advanced delivery modalities. Northcentral commits to helping students achieve academically and become valuable contributors to their communities and within their professions.

About LaneTerralever:

LaneTerralever provides clients with product and service excellence in brand strategy; content strategy including social media and blogging; public relations, including reputation management, media relations and event planning; advertising; interactive marketing; technology services, development and design; media buying and planning strategy, and a team specifically dedicated to multicultural strategy. With more than 100 employees and $100 million in capitalized billings, LaneTerralever delivers results by strengthening the connection between brands and people through strategy, creativity and technology.


October 12
3:00 pm - 5:00 pm
25USD - 50USD
Event Categories:


Fleming’s Prime Steakhouse & Wine Bar
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