Putting Customers in Control Lead Nurture Strategies for 2018 - AMA Phoenix

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Putting Customers in Control Lead Nurture Strategies for 2018

November 9 @ 3:00 pm - 5:00 pm

“Put it on autopilot.”

“If you build it they will come.”

“Set it and forget it.”

Slogans and catchphrases to describe lead nurture programs may resonate, but they are rarely realistic. While common sense tells us that the informed, educated prospect is more likely to be the involved, engaged customer, the process to craft an effective automated communications program requires research, collaboration and discipline. 

Brands seeking to develop hot sales leads from lukewarm contacts cannot maximize their potential by relying on a linear communications stream of mundane messages. The best lead nurture programs listen just as well as they speak. They enable the customer to dictate the most appropriate next step, and they allow data to drive decisions for both marketing and sales teams.

Join Chris Sietsema of Teach to Fish Digital on November 9 as we explore what is truly required to develop productive lead nurture programs that captivate customers and boost close rates. Session attendees will gain key insights including:  

  • Tips for mapping the buyer journey
  • A brief overview of lead nurture program tools and resources
  • Campaign options and opportunities to utilize lead nurture strategies
  • Sample campaigns – from simple to sophisticated
  • A to-do list to implement or augment your own lead nurture program

AMA Members: $25

Non-Members: $45

Walk-Ins: $50

Register Now

Speaker Bio:

Chris Sietsema (seats-eh-muh) has over 15 years of experience in the interactive marketing space.  Chris excels at educating his clients and colleagues about online marketing disciplines and how best to employ them.  He runs Teach to Fish Digital, which provides digital marketing education, strategic planning and services.  He’s held leadership positions at two great agencies in Phoenix and a Fortune 500 company. Chris lives on a little orange grove in the desert with his jovial wife and two energetic boys.

Company Info:

Teach to Fish Digital

Teach to Fish Digital operates on a core set of values and principles:

  • Bring a valuable lesson to every conversation, meeting, and engagement.
  • Learn from failure, and obsess over continuous improvement.
  • Analytics should replace dumb luck and misguided intuition, not creativity or strategic implementation.
  • Charts and graphs are secondary to the insights we can derive from them.
  • Experimentation and analysis always triumph over speculation and assumption.
  • Respect the work, but never take yourself too seriously.

Finally, always show gratitude. I wrote this post when I started the consultancy seven years ago. All of the individuals referenced here (and countless others) continue to play an important role in my development and success. Thanks always.


November 9
3:00 pm - 5:00 pm
Event Categories:


Professional Development Series


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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