Michael Solomon has been recognized as one of the Top 10 Most Productive Scholars with published research on consumer behavior, fashion psychology, branding, retailing, and marketing research in numerous academic journals. He has written over 30 books on these and related topics, as well as many feature articles in national magazines.
Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs and improve the bottom line. Marketing guru Philip Kotler summed up his expertise this way, “Solomon has the mind of a scientist and the writing flair of a journalist.”
Michael literally “wrote the book” on understanding consumers — his textbooks on Consumer Behavior, Social Media Marketing, Advertising, Fashion Psychology and Marketing are required reading in hundreds of business schools around the world. He holds a Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill, and he has been on the faculty at New York University, Rutgers University, Auburn University, and The University of Manchester in the U.K. He has given invited lectures on every continent except Antarctica (still waiting for one there!). Michael currently is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.