Phoenix Marketing Week | Join Us for Special Events All Week Long - AMA Phoenix

AMA Events

Loading Events

« All Events

  • This event has passed.

Phoenix Marketing Week | Join Us for Special Events All Week Long

July 16 - July 22

Phoenix Marketing Week | July 16-22, 2018

Beat the heat with Phoenix Marketing Week.

 

 

We are spotlighting the marketing magic of one of the top regional hubs for marketing professionals—Phoenix—the fifth-largest city in the United States during the inaugural Phoenix Marketing Week, July 16-22, 2018.

Submit your favorite work and it will be featured on the AMA Phoenix website.

How to Submit Your Work

  1. Submit a Google Drive link with a JPG of the marketing submission for Phoenix Marketing Week.
  2. Include the following information: name of company, name of marketing campaign/piece, short description of campaign/piece.
  3. Email the link to programming@amaphoenix.org.

Schedule

July 16 | Marcom and Branding Monday
July 17 | Tradeshow Tuesday
July 18 | Webinar Wednesday (Register below)
July 19 | TV and Video Thursday (Plus a Happy Hour Event – Register below)
July 20 | Infographic Friday
July 21 | SEO Saturday
July 22 | Social Sunday

———————————————————————————————————

WEBINAR EVENT DATE: WEDNESDAY, JULY 18, 2018

Register for Webinar

Everything We Know is Wrong:
How to Create Brands that Engage Consumers in the Wild New World of Marketing

 

 

Conventional marketing strategies are built upon predictability, stability and the comfort in knowing that we can “understand” our customer yesterday, today and tomorrow. We love to put people into categories, often into super-neat dichotomies –and call it a day. But now many of these categories or walls are crumbling –and fast!

Are you ready for the earthshaking disruptions taking place right now in consumer behavior? If not, then this webinar is for you!

Join AMA Phoenix and Professor Michael Solomon, who “wrote THE book” on understanding consumers that is the most widely used book on the subject in the world, on July 18, 2018 for a webinar that will give you the tools to understand today’s post-modern consumer and win!

How can you win in this new age of the post-modern consumer? Attend this webinar and learn how to tear down long-standing walls that separate you from your customers, including:

  • Me vs. We
  • Offline vs. Online
  • Producer vs. Consumer
  • Work vs. Play
  • Body vs. Things

Professor Solomon will be giving away copies of his newest book, Marketers Tear Down These Walls: Liberating the Postmodern Consumer to 5 webinar attendees and offering all Phoenix AMA members a 10% discount whether they attend the webinar or not!

Register for Webinar

About the Speaker:

Michael Solomon has been recognized as one of the Top 10 Most Productive Scholars with published research on consumer behavior, fashion psychology, branding, retailing, and marketing research in numerous academic journals. He has written over 30 books on these and related topics, as well as many feature articles in national magazines.

Michael combines cutting-edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs and improve the bottom line.  Marketing guru Philip Kotler summed up his expertise this way, “Solomon has the mind of a scientist and the writing flair of a journalist.”

Michael literally “wrote the book” on understanding consumers — his textbooks on Consumer Behavior, Social Media Marketing, Advertising, Fashion Psychology and Marketing are required reading in hundreds of business schools around the world. He holds a Ph.D. in Social Psychology from The University of North Carolina at Chapel Hill, and he has been on the faculty at New York University, Rutgers University, Auburn University, and The University of Manchester in the U.K.  He has given invited lectures on every continent except Antarctica (still waiting for one there!).  Michael currently is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia.

———————————————————————————————————

HAPPY HOUR EVENT DATE: THURSDAY , JULY 19, 2018

Register for Happy Hour

 

Join the AMA Phoenix for a Happy Hour Mixer at Zion & Zion, called out by The Business Journal as Arizona’s coolest office space! Zion & Zion will be providing food and drinks, and a $10 Lyft credit so you can get home (or to the next bar) safely! Let’s have some fun and enjoy lots of networking. Meet you fellow marketers in the Phoenix Metro area!

 

Register for Happy Hour

Details

Start:
July 16
End:
July 22