Where is your marketing now and where do you want to be? That’s the gap the AMA and BMA want to fill on March 27, 2018. Our goal is straight-forward – to fill marketing gaps with timely insight and content on 4 hot topics. Our key note speaker, Gary Skidmore, CEO/Chairman of Aberdeen starts us off with some new information on Engagement Science and is followed by three additional compelling sessions. The lineup is:
Bridging the Gap Between Data and Content with Engagement Science
Gary Skidmore, CEO/Chairman, Aberdeen
Do you only want white paper downloads, webinar attendees, clicks on links, likes on Facebook or do you want live conversations with in-market prospects that result in a sale? Assuming sales is your objective; you need to graduate from activities to results by using Engagement Science. So, what is Engagement Science? While it sounds new, it’s rooted in the proven scientific method that – the more you know, the more you sell.
In this session, Gary will explore why Engagement Science is the critical process to orchestrating data and content for success. Plus, he’ll lay out its Four Phases for success. Attendees will also receive Aberdeen’s just published Your Guide to Engagement Science.
The 4 BIG B2B Data Gaps and How to Fill Them
John M. Coe, President, B2BMarketing, LLC
There are 4 BIG B2B data gaps:
This session will not only explore these data gaps, but more importantly offer methods, tips and techniques to close the gap to allow for real data-driven marketing.
Some of the topics covered in this fast-paced session are:
You will leave this session ready and able to fill the data gaps for your company!
Bridging the Gap between Account Based Marketing and Account Based Selling
Michelle Cirocco, Head of Marketing and Ashley Hughes, Director of Demand Generation, Televerde
Once you get a hand-raise from a target account in your account-based strategy, how do you nurture prospects from identification to nurture to close? Email, phone, social, and face-to-face are all examples of channels for personal interaction, which are pivotal to targeting the complete buyer’s journey. In this session, we’ll show you how some companies are using Sales Development Representatives to nurture prospects in target accounts as they mind the gap in the handoff from marketing to sales.
The Technology and Digital Gaps Coming in 2018 and Beyond –
Leveraging Trends to be a Better B2B Marketer in 2018 and Beyond
Panel Discussion, Moderator: Renee Yeager, Founder, CEO, Yeager Marketing
Our closing session includes a panel of Phoenix marketing leaders to discuss 2018 marketing trends. The panelists come from various marketing disciplines and bring a collection of intelligent insights and informed opinions to the top marketing trends we’re all hearing and reading about. Moderated by Renee Yeager, Founder and CEO of Yeager Marketing, you’ll walk away with some great information from this final session.
Mike Barbeau, Vice President, Growth
Jen Spencer, Vice President of Sales and Marketing
Michael Davis, Vice President of Strategic Services
Kristin Hege, President
So…open your calendar and SAVE THE DATE of March 27, 2018 and plan to join us at the Hilton Scottsdale for the first annual B2B Marketing Summit. Stay tuned for additional information and bonus offers for attending.
At the end of the day at 5:00pm-6:00pm, enjoy networking and Happy Hour with your many marketing friends and colleagues.
AMA Member: $59
AZIMA Member: $59
Phoenix Ad Club Member: $79
Gary is Executive Chairman of Aberdeen, a global firm assisting technology marketers and sellers to know which accounts to target and what content will engage them so a sale happens faster. Gary’s long and distinguished career in the marketing world also includes 18 years as President and COO of Harte Hanks and founder of Select Marketing, the first demand generation services firm in the tech industry. He speaks internationally and has served on the boards of The Direct Marketing Association, Marketing EDGE and Abilene Christian University.
John M. Coe
President, B2B Marketing, LLC
John is President of B2BMarketing.com a consulting, training and content development firm. He has straddled the B2B fence with experience on both the sales and marketing side. On the sales side, John sold and managed sales organizations for 15 years. On the marketing side, he was president of a B2B direct marketing agency, National Campaign Manager at IBM, Sr. VP of B2B at Rapp Collins Worldwide and President of Protocol B2B. He speaks internationally and has given 425 seminars and presentations in 14 countries. John is the author of The Fundamentals of Business-to-Business Sales & Marketing, published by McGraw-Hill and is now writing, Account Based Marketing & Sales – How to Sell More BY Spending Less.
Head of Marketing, Televerde
Joining Televerde in 1997, Michelle Cirocco now leads the Marketing department. Michelle is a strong customer champion with a tireless commitment to demand generation excellence and best practices. She is an advisory Board member of the Arizona State University’s Center for Services Leadership, and holds multiple certifications from SiriusDecisions. Michelle also leads Televerde corporate social responsibility initiatives. She is passionate about Televerde’s business model, an avid TED fan, and spends her free time on the golf course, the ski slopes or travelling with her husband.
Director of Demand Generation, Televerde
In Ashley’s role as Director of Demand Generation, she is responsible for developing and leading a best in class demand generation engine to achieve revenue goals for Televerde. She works closely with a talented team of marketers to develop and execute multi-touch, integrated demand gen campaigns using a mix of modern and traditional channels appropriate for our target market segments. Her goal is to ensure that the team has the right message in front of the right decision maker at the right time based on clients’ sales stage to drive top of the funnel qualified lead volume from net new prospects as well as nurture prospects / current customers across the sales cycle to drive closed / won revenue and cross sell / upsell opportunity development. She also works side by side with a global sales team to ensure alignment in the form of campaign messaging, lead criteria, lead management processes and metrics / reporting to demonstrate the marketing team’s effectiveness in driving engagement, generating qualified leads and contributing to pipeline / closed won revenue goals.
Founder/CEO, Yeager Marketing
For over 20 years, Renee has developed successful marketing programs for industry-leading technology companies and their channel partners. By leveraging practical, goal-oriented methods, award-winning creative implementation, and superior technology capabilities – Renee and Yeager Marketing have delivered real results that are measurable and directly impact their clients’ bottom line.
Vice President, Growth, Tallwave
A University of Colorado grad who skied his way to a degree before moving to San Francisco, Mike’s career in advertising spans creative agencies, ad tech startups, influencer marketing and digital strategy. With work on everything from the NBA to American Express, Mike’s seen his share of both taglines and technology. When he’s not trying to avoid sweating through his shirt in the 115 degree heat of Arizona, Mike spends time with his hero of a wife, two kids, Peloton bike, baseball games and two cats. Yes, cats.
Vice President of Sales and Marketing, SmartBug Media
Over Jen’s career, she has built several demand generation and sales enablement programs from the ground up and has experience working within tech startups, publicly traded companies, mid-market organizations, and the not-for-profit space. Jen subscribes to the notion that “we’re all in this together” and that great communication leads to great partnership. She loves animals, technology, the arts, and really good Scotch.
Vice President of Strategic Services, LeadMD
Ferdinand Magellan was first to circumvent the globe and if Michael has his way he will circle the world of marketing before he’s done. Michael’s entrepreneurial streak has landed him on the shores of multiple successful startups and at every stop he picked up a few gems of marketing know how. With over 10 years of business development and marketing experience including a 2012 acquisition, Michael brings a unique blend of strategy, creative vision and clear sense of value to every project. He has consulted for organizations around content strategy, particularly video, and his expertise in lead gen, capture and segmentation, along with marketing automation are the skills he relies on to navigate the waters of the digital world. Originally from Ohio, Michael is a rabid Buckeye fan and in actuality the nickname “Magellan” was coined for his propensity for getting lost while driving. Fortunately for Michael, getting lost behind the wheel of a marketing machine is never a problem.
President, Wired PR
Kristin Hege has more 10 years of marketing and public relations experience. She started her career in the restaurant business working in the marketing, and training and development departments of Jillian’s restaurants. With a passion for technology and innovation, Kristin has helped countless organizations find their voice and tell their story. She relocated to Arizona in 2005 and honed her PR skills working with technology, B2B services companies and startups. After building excellent relationships with media and clients, she founded Convey PR where she continued to work solely with tech companies. After a successful run, she joined forces with fellow tech PR guru Beth Cochran to form the new Wired PR Group. Through Wired PR, they continue to help startups by developing strategic, proactive, and engaging public relations campaigns. Krisitn has successfully represented companies in numerous areas within the tech industry including software, manufacturing, medical devices, wireless design, and more. She has worked with clients such as Infusionsoft, Iris PR Software, LeadMD, WebPT, FireHost, and Yeager Marketing.
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