Today’s media environment is rife with accusations of “fake news.” It is an age where anybody, even those without credentials, can publish anything they want. To further complicate things, ads are bought by computer programs and are not carefully placed with specific publishers. Media and brands are willing to push boundaries to gain an audience, and the lines between editorial and paid advertising have become blurred. But placement matters for your brand, right? This panel discussion will explore how we launch integrated campaigns and the impact of WHERE those campaigns run on brands’ reputations.
Join us on Thursday, November 16 from 6:00 – 8:30 pm as we welcome six astounding speakers highlight various areas of discipline and then lean into an exciting discussion moderated by Jonathan Salem Baskin. Mr. Baskin has written 7 books and 250+ essays. He has led a global collaborative solely focused on helping established businesses get value from communicating about innovation at Arcadia Communications Lab. He is a regular contributor to Forbes and Advertising Age, and has 30+ years of leadership experience in marketing and communication.
Schedule of Events
6:00 p.m. – Cocktails
6:30-7:30 p.m. – Speakers/Dinner
7:30-8:30 p.m. – Panel with Q&A
PMACC is a joint venture between AAF PHX, AIGA, AMA, AZIMA, BMA, and PRSA.
We are proud to have formed a collective to bring forth our first quarterly panel to the Valley representing all our disciplines.
Justin is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base.
In addition, Justin is the Co-Founder of PaidSuite, a SaaS payment technology provider. Justin’s most recent endeavor is co-founding an edtech startup, currently in private BETA, to distribute the wealth of best practices LeadMD has created. The online education solution is focused on revolutionizing the way marketers are educated, credentialed and matched with employers via ‘career-based’ learning.
Rebecca Clyde is the co-founder of Botco.ai, a conversational marketing startup that enables businesses to engage customers with AI-enabled chatbots. With more than 20 years in digital marketing in the technology industry, she is passionate about advancing women in tech. Prior to Botco.ai, Rebecca founded a digital marketing agency, Ideas Collide, now in its 13th year serving global enterprise clients. She was previously a digital strategist at Intel and holds an MBA from Arizona State University. Rebecca was recently recognized as the 2016 ATHENA Businesswoman of the Year in the private sector by the Greater Phoenix Chamber of Commerce.
Jeanna Corley is DVP of Integrated Marketing & Creative Services at Massage Envy, with responsibility for integrated brand marketing, strategic planning and digital marketing. Prior to joining Massage Envy, she worked in marketing roles at RadioShack, PetSmart, and Macy’s, with more than 20 years of progressive experience in fast-paced, retail marketing environments.
Jeanna thrives on challenges, particularly ones that require creative thinking and strategic planning to deliver planned results. She joined Massage Envy to be part of the brand evolution and help build the foundation around future marketing capabilities.
Matt Moore is the Chief Creative Officer and a partner at OH Partners, a national full-service advertising agency with offices in Phoenix and San Diego. With a passion for “work that works” Matt has two decades of experience in advertising and broadcast television. Matt is a creative entrepreneur who has led agency pitch teams that have won more than 250 Million dollars in new business. He has 50 national Telly awards, multiple Addy awards, and is an Emmy-nominated producer and director. Matt was recently named to the Forbes Agency Council and is included in the 2017 Professional Who’s Who Network.
Michelle has spent most of her 32-year public relations career in a consulting environment, ranging from mid-size firms to large, integrated advertising agencies in the Midwest and Phoenix. She has significant experience in marketing communications and issues management across industries, with particular expertise in real estate, retail, hospitality/tourism, consumer healthcare and environmental sustainability. High profile events are among her favorite endeavors, having led the grand opening activities for the Glendale Arena/Phoenix Coyotes, and managed media during the SKINS GAME, Countrywide Tradition (Senior PGA Tour) and the Phoenix Open.