When people define what a “brand” is, they often think only of the logo. But a brand is so much more than that. It’s the personality of an organization, with attributes that develop based on the organization’s culture and customer experiences. In this presentation, you’ll hear about 5 things to consider when thinking about your organization’s brand, and walk away with some practical, actionable steps to build your brand internally AND externally.
The key takeaways of this presentation:
Presentation includes a handout that will summarize the presentation with actionable questions and action items.
Today, every business is a technology business. Insight empowers companies of all sizes and government organizations to healthcare and educational institutions with Insight Intelligent Technology Solutions™ to realize their goals. As a Fortune 500-ranked global provider of hardware, software, cloud and service solutions, our 6,000 teammates give clients the guidance and expertise needed to define, architect, implement and manage technology today to help them transform for tomorrow.
Senior Vice President
North America Marketing
Amy Protexter has always been fascinated by ideas. As a history major at Augustana College, she noticed the way a single idea expresses itself in different forms through the conduct, art and culture of a society. Her talent for connecting those ideas into a compelling message led Amy to her master’s degree in executive leadership from the University of Nebraska. Her success at leading change in corporate cultures brought her to Insight, where she guided the company’s 2015 global rebranding and works daily to distill its message to the world through some of the channel’s most compelling digital marketing strategies.
Amy started her career in healthcare, where she developed an ability to challenge an organization’s status quo and better align its mission and messaging. As senior vice president and chief marketing and communications officer for Alegent Health — and later as a vice president at Vanguard Health Systems — she created messaging, projects and advocacy efforts to push structured corporate healthcare systems to a more patient-centric model. In 2012,
Amy took her innovative approach into education. As vice president of marketing at Edgenuity, she led a complete renaming and rebranding of the digital learning provider. She also fostered internal and external strategies that focused the corporate message and emphasized student empowerment.
Amy joined Insight in 2014 as vice president of marketing, and was promoted to senior vice president North America marketing in September 2017. A lifelong learner, Amy applies the latest marketing ideas to the global rebranding (her fifth) and supports Insight’s identity as a problem-solving provider that puts the client first.