Hispanic Market: Is This a New Target Audience for Your Business? DATOS

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Hispanic Market: Is This a New Target Audience for Your Business?

January 24 @ 3:00 pm - 5:00 pm

DATOS: The State of the Hispanic Market is an annual report and the most comprehensive compilation of secondary research reporting on the latest economic trends shaping the Hispanic market in Arizona and nationwide. The presentation will include an overview of demographics, consumer behavior in key areas (including Entertainment, Healthcare, Financial Services, etc.), and segmentation models to approach this consumer.

Join Monica Villalobos on Wednesday, January 24th and attendees will enjoy a presentation which includes:

– Trends which speak to a new and vibrant socio-economic paradigm with far-reaching implications for the multicultural consumer, entrepreneurial marketplace, and corporations across the state and country.
– An overview on consumer behavior and how and why Latinos continue to be a major and growing economic driver locally and nationwide.
– A summary on total market and Hispanic market consumer spending with its predicted growth.
– Useful information to be applied to all areas of business and marketing.

Founded in 1948, the Arizona Hispanic Chamber of Commerce is the premier advocate for the state’s Hispanic-owned small businesses and more than 2 million Hispanic consumers. Our organizations is dedicated to promoting the economic health and prosperity of the state and nation by serving as a vital link to the growing power and influence of Hispanic business owners and consumers in our increasingly diverse global marketplace.

Led by CEO and President Gonzalo A. de la Melena, Jr., the non-profit organization provides products and services in the area of market intelligence, capacity building, advocacy and education for the benefit and success of its members, corporate partners and to actively promote the economic growth and vitality of Arizona. The Arizona Hispanic Chamber’s annual signature events include the Black & White Ball and Business Awards; the release of DATOS: State of Arizona’s Hispanic Market; the Business Diversity Summit; Power of the Purse; the Bud Shootout Golf Tournament, along with more than 50 workshops, seminars, public forums and business networking activities.
The Chamber also operates the federally funded Phoenix MBDA Center, the No. 1 ranked center of its kind in the nation, which provides access to contracts and capital for mid-sized companies among the state’s Minority Business Enterprises in search of growth and investment opportunities.

For more information, visit www.azhcc.com or find us on Facebook and Twitter.

Pricing:
AMA Member: $25
Non-Member: $45
Student: $20
AZIMA Member: $25
Phoenix Ad Club Member: $25
Walk-In: $50