Whether you use Google Analytic every day or once in a while, this presentation is for you. Google Analytics expert Ben Holland will guide you through the platform from basics to advanced. In this session you will learn the ins and outs of how Google Analytics works, how to set up admin settings and campaign tracking. You will walk away with practical and actionable take-aways, tips and a new perspective on digital marketing.
In this session you will walk away with tips and tricks that are actionable – you can implement them immediately:
AMA Member: $20
ANA Member: $20
AZIMA Member: $20
AAF Phoenix Member: $20
This is a joint AMA/ANA event. Come and listen to a great presentation and network and meet new people from the ANA.
About the Speaker
Ben Holland is a seasoned veteran of digital marketing for both local and national accounts. Currently, Ben is the Digital Marketing Manager for the Arizona Science Center. He also owns and operates two companies; Scorpion Sweepers a pest control company in Phoenix and Holland Consulting a digital marketing consultancy services the entire United States.
Arizona Science Center’s mission is to inspire, educate and engage curious minds through science.
Arizona Science Center has a rich history of exploration, innovation and collaboration. Beginning as a community project of The Junior League of Phoenix in 1980, the Center has established itself as a major institution of learning for families, teachers and students and other guests. Over three decades, with substantial help from the citizens of Phoenix and years of focused content and program development, the Center has grown to serve over a half million guests annually, of which nearly 140,000 are school children.