From Frustration To Success With Content Marketing

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7/27 – From Frustration To Success With Content Marketing

July 27 @ 3:00 pm - 5:00 pm

Dave Haar

 Your new content marketing strategy has arrived.

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Have you been “doing” Content Marketing for a while now without any measurable results you can bring back to your board room or Sales team? If your content isn’t cutting it then you could be missing out on the must-have strategies that can change everything.
Join David Haar of Vertical Measures, for a presentation that will dive into the current state of the industry, and why research claims that the practice of content marketing has entered into a “trough of disillusionment.” Learn how to combat downslides in your content marketing program and learn effective ways to revamp your strategy.

After this session, you’ll be able to:

  • Go deeper into content topic ideation to increase organic traffic.
  • Apply agile methodologies to your Marketing strategy.
  • Leverage a Hub & Spoke content model.
  • Understand why search engine optimization is more important than ever before.
  • Stop pushing “publish” on content that isn’t making an impact and implement strategies to propel your measurable results.
Dave Haar, From Frustration To Success With Content Marketing

AMA speaker Dave Haar

Speaker’s Bio:
As Senior Director of Business Development, David is responsible for the on-boarding and initial engagement with our clients. David provides the team with over eight years of digital marketing experience and seventeen years of marketing and advertising experience in key sales, marketing, account management, and managerial positions.

Dave is an experienced speaker, delivering presentations focused on digital marketing.

David is originally from Minneapolis but has resided in Phoenix since attending Arizona State University.

About Vertical Measures

Vertical Measures is a group of 50-some digital enthusiasts who are passionate about content marketing and its ability to radically transform businesses.

Our approach is based on our proven success model, the 8 Step Process, that can work for businesses of any size, in any industry.

We understand the power of content marketing to transform your organization’s results if you let it transform your culture, and we are your partner every step of the way in driving real change, whether it’s through smart content creation, strategic SEO, or profit-driven PPC campaigns.

We are proud to call ourselves digital marketing leaders in our industry, and you’ll probably find one of our linchpins across the country or somewhere on the web teaching and educating people on how to find content marketing success.

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