Your Customer/Your Audience: Customer Loyalty – From Apathy to Zeal - AMA Phoenix

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Your Customer/Your Audience: Customer Loyalty – From Apathy to Zeal

June 8 @ 3:00 pm - 5:00 pm

Matt Lehrman

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Join us for wine, hors d’ oeuvres, and insights from Matt Lehrman, Principal at Audience Avenue, LLC. He will be discussing the new engagement imperative of customer service.

“Once upon a time you sold “quality and value” but those fairy tale days are over.”  Intense customer loyalty isn’t just for companies like Apple and Harley-Davidson.  Today, all sorts of companies are competing to transform mere customers into vigorous communities of support.   Your customers are the audience and you are the director of their journey – from attention, commitment, and anticipation to arrival, experience and encore.  Your customers demand quality and value, but they also expect to be engaged and entertained.

How do you provide a relationship that’s worth every bit of their attention and loyalty? Matt Lehrman shares 5 essential strategies to gain and sustain your customers’ most fervent support.  What are you waiting for? If you’re not diligently pursuing your customers’ loyalty, someone else surely is.

Join us on Thursday, June 8th at Fleming’s in Scottsdale to learn about:

  • Understand the new engagement imperative of customer service – from Transactions to Relationships to Communities.
  • Apply a comprehensive framework to customer engagement – Devoted, Oriented, Asleep and Uninspired.
  • Determining keywords that competitors are bidding on & how match types impact cost.
  • Satisfy your customers’ expectations for Social Connection, Relevance, Extraordinary Entertainment, Emotional Connection and Discovery.


About the Speakers:

Matt Lehrman

Matt Lehrman

For more than 25 years, Matt Lehrman has studied, practiced and innovated at the intersection of marketing and customer engagement in a career spanning government affairs, banking, and arts & cultural management.  Matt Lehrman is nationally recognized for his pioneering work in the field of “audience development” – the practice of growing and transforming customers into dedicated communities of support. Today, he shares his creative insights, practical lessons, and indefatigable passion for community organizing in ways that innovate how businesses, non-profits and communities attract, sustain, cultivate, and diversify their customers and constituencies.



$20 AMA Member

$35 AMA Non-Member

Register Now


June 8
3:00 pm - 5:00 pm
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Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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