The Customer Journey: How An Owned Audience Can Transform Your Business - AMA Phoenix

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The Customer Journey: How An Owned Audience Can Transform Your Business

March 14 @ 3:00 pm - 5:00 pm

Don’t Miss This Presentation and New Book Launch

When it comes to making purchase decisions, most turn to Google to research the products or services they intend to buy.

According to Google, on average, your audience completes 68% of their buying decision before contacting any organization.  How do you produce the right content and promote it at the right time and place to lead customers through their journey toward making a purchase decision – and all the while, capturing your audience’s information to become what’s referred to as an “owned audience”?

 

 

Join Mike Huber, co-author of the new book, The Customer Journey: How an Owned Audience Can Transform Your Business as he walks through each stage and explains what tactics and channels can move your prospects through the journey toward becoming loyal advocates of your brand and how to leverage your content to motivate them to trade their personal information to become part of your owned audience.

You’ll learn:

  • How the Internet has changed the way people buy products/services
  • Why it’s so important to have a documented, written digital strategy
  • Why it’s vital to create content that resonates with your audience at each stage of the customer journey
  • How to strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search
  • How Hub & Spoke content marketing can help you build an audience that you own, not rent, so you can reach them at the time and place of your choosing, becoming one of your company’s biggest assets

 Bonus:

As part of this presentation, you’ll receive a link to download our new book, The Customer Journey: How an Owned Audience Can Transform Your Business for FREE.

We’ll also draw names for 3 signed copies of the full-color printed version of the book.

And, when you register for the event, you can also buy the book at a heavily-discounted rate.

Pricing:
AMA Member: $20
Non-Member: $35
Student: $15
ANA Member: $20
AZIMA Member: $20
AAF Phoenix Member: $20

SIGNED COPIES OF THE NEW BOOK: $25

 

 

Company Description

For over thirteen years, Vertical Measures has steadily grown with a singular goal in mind: to help our clients drive real results online. Our team is now over 60-people strong, and every one of us works to embody our company values and culture every day.

We have a big sense of humor, are #inittogether, and don’t take ourselves too seriously. All the while, we’re doing some serious work for our clients. We have designers, writers, SEOs, analysts, and more amidst our ranks, but when it all comes down to it, we identify as one thing: digital marketers with a passion to transform businesses.

Speaker Bio

Mike HuberMike Huber

Senior Director of Strategy and Education | Vertical Measures

Mike has over 30 year’s experience in marketing and advertising. Starting out in newspaper advertising, Mike has seen the transformation of print to digital. For the past 17 years, Mike has been involved in online marketing, developing extensive PPC programs and organic SEO tactics, resulting in a significant growth, traffic, and revenue for his clients.

Mike is a leading expert in his field and speaks to a variety of internet marketing disciplines and is often speaking at conferences and creating client specific presentations on all things digital.

He is a co-author of the new book, The Customer Journey: How an Owned Audience Can Transform Your Business which will publish in late February 2019.

Details

Date:
March 14
Time:
3:00 pm - 5:00 pm

Organizer

American Marketing Assocaition

Venue

Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
+ Google Map
Phone:
480-596-8265