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AAA Arizona’s Path to Engaging the Hispanic Market

April 14 @ 3:00 pm - 5:00 pm

$20 - $35
Monique Prehoda

Hispanic purchasing power is expected to reach $1.7 Trillion by the year 2017. If your company currently does not market to the Hispanic community, now is the time to examine this segment of the market as a means to grow your business. The Hispanic Market is not only important to AAA Arizona, it is important to Arizona businesses.

Monique PrehodaWith Hispanics making up more than 30 percent of the Arizona population and Hispanics being underrepresented in the total AAA membership base, AAA launched an initiative to acquire more Hispanic members. After completing research and partnering with a local multicultural agency to develop a strategy and plan, their Hispanic Market Initiative began in April 2015.

After only ten months of execution, they are seeing solid results from an integrated marketing and community relations plan, and they increased acquisition of the Hispanic market by 12.1%. In addition, the testing phase yielded great insights to help them optimize their tactics as they move forward.

Join us on Thursday, April 14th to learn about:

  • The importance of the Hispanic market to AAA Arizona and Arizona businesses
  • The impact of qualitative and quantitative research on developing a marketing strategy
  • Key tactics to reach a Hispanic market
  • The importance of digital in reaching the Hispanic market

About the Speaker:
Monique Prehoda, Senior Marketing Specialist at AAA Arizona, loves the world of marketing because every day is different which keeps her on her toes. At AAA Arizona, she works with a large team to implement an integrated strategy for acquiring and retaining members. With nine years of experience, Monique has been involved in many traditional and digital marketing roles that had her working for her clients on traditional and digital strategy, integrated marketing campaigns, social media, research, and analytics. Previous to AAA, Monique worked for a few local agencies along with a stint in LA managing the social media strategy for Entertainment Tonight and a few other CBS syndicated broadcasts.

About AAA Arizona:

As North America’s largest motoring and leisure travel organization, AAA provides more than 55 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax-paying AAA has been a leader and advocate for the safety and security of all travelers. Over the years, AAA has become recognized as:

  • The nation’s leading provider of roadside assistance and automotive-related expertise.
  • The world’s largest publisher of travel information and one of the world’s largest leisure travel agencies.
  • One of the most active advocates for the welfare of the traveling public.
  • One of the fastest growing financial products and services organizations in the United States.
  • A top performer in the life insurance industry.

AAA Arizona, the Arizona affiliate of AAA, was founded in 1927 with 239 members and has grown to more than 900,000 members statewide. The club’s 650+ employees operate 10 AAA offices and eight AAA Auto Repair facilities across the state. Annually, AAA Arizona responds to more than 450,000 calls for roadside assistance on Arizona roadways. The auto club also provides discounts and financial services to AAA members.

AMA Members: $20
Non-Members: $35



April 14
3:00 pm - 5:00 pm
$20 - $35
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Fleming’s Prime Steakhouse and Wine Bar
6333 North Scottsdale Rd
Scottsdale, AZ 85250 United States


AMA Phoenix Hispanic Marketing Special Interest Group