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3/9/17 – Understanding Paid Search Keyword Strategy in Relation to your Clients’ Unique Sales Funnel

March 9 @ 3:00 pm - 5:00 pm

Professional Development Series:

Understanding Paid Search Keyword Strategy in Relation to your Clients’ Unique Sales Funnel

Register Now

Join us for wine, hors d’ oeuvres, and insights from Zac Fox, Director of Acquisitions & Analytics, and Alex King, Digital Media Specialist, at LaneTerralever. They will be discussing paid search keyword strategy in relation to your clients’ unique sales funnel.

Keyword research and maintenance can be a lot to handle with big media budgets – don’t spin your wheels overthinking keyword strategy. Remember these few key points and make the time you spend go a lot further while generating ROI for your agency and it’s clients.

Join us on Thursday, March 9th at Fleming’s in Scottsdale to learn about:

  • Saving time in keyword research – let search intent do the heavy lifting
  • Account structure that’s conducive to extracting insights and scale
  • Determining keywords that competitors are bidding on & how match types impact cost
  • Strategically leveraging negative keywords at both the ad group and campaign level

About the Speakers:

Zac Fox and Alex King

Zac Fox and Alex King

Zac has more than 12 years of leadership experience, with a strong background in account and project management. He assisted in launching an interactive marketing agency focusing on SEO, social media, and web development while still in college.

Alex has more than 5 years of marketing agency experience including paid media, strategy, analytics, UX and conversion rate optimization. He has contributed to measurable digital strategy results for both regional and national brands.

All attendees will be offered a FREE consultation.


$20 AMA Member

$35 AMA Non-Member

Register Now


March 9
3:00 pm - 5:00 pm
Event Category:


AMA Phoenix Direct Marketing SIG


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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