Spectrum Awards 2018 - American Marketing Association - Phoenix

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Spectrum Awards 2018

May 10 @ 5:30 pm - 9:30 pm

USD60 - USD135


Spectrum 2018 is May 10th.

Come celebrate, network and enjoy great food, drinks and prizes!!!


Come celebrate and network with the valley’s top 200+ marketers at the 2018 Spectrum Awards! Enjoy hors d’oeuvres and drinks at Arizona’s Media Hub for Production and Events, Sun Studios of Arizona, a tour of the studio, a lively program and awards ceremony and a fun after party to continue to the celebration.

The American Marketing Association Phoenix is pleased to be honoring all the finalists and winners who have submitted their best marketing campaigns from 2017. This event has been honoring excellence in marketing in Arizona for over a decade and we’re proud to continue the tradition for a 16th year. The winners will be announced at the awards show that evening.

Take a look at last year’s event. We look forward to seeing you at this year’s event!

Don’t miss out on all the fun and celebration!  Submit your entries and register for the valley’s “go-to” marketing event of the year today!

May 10, 2018
5:00 pm -9:30

Sun Studios of Arizona
1425 W 14th St, Tempe, AZ 85281

Sun Studios: Arizona’s Media Hub for Production and Events



Here are the guidelines for submitting your Spectrum Awards entries, including written and supportive material criteria, the People’s Choice award and submission requirements.

Before you begin the entry process, make sure you have these components ready.
With all uploaded content, include in the campaign overview:

  • Campaign name
  • Category number

The written summary of each entry should be included with each entry and submitted as a Word Document. A maximum of three pages will be accepted.

Submitters must be either Arizona-based or have a regional/district office in Arizona. Campaigns submitted must have been implemented during calendar year 2017. Entries will not be accepted after 11:59pm MT on March 31, 2018. 

Written Summary
All written summaries must be uploaded into a single Word document and should include the following material:

At the beginning of the document, please provide a general description or statement about your campaign in 2-3 sentences. This will help judges grasp your campaign at-a-glance.

The summary (max. 3 pages) needs to provide more detail in the following format:

  • Describe the situation, challenge or problem that needed to be solved.
  • Describe the main goal or objective. Outline the action steps taken. Describe strategies you used to achieve the goal/objective.
  • Share the results that you were able to achieve with the campaign including any supporting metrics.

Because the AMA Spectrum Awards are not solely based on design and graphics, it’s important to tell the story of your campaign. Be sure you fully tell the story and how your campaign helped your business or your client’s business. The following 6 elements are the judging points:

  • Insights
  • Goals/Objectives
  • Strategy
  • Tactics
  • Creative Execution
  • Results

If your campaign is not very graphic with design, do not be discouraged. It’s the story, statistics and importance on your business or your client’s business that matters. Enter your campaign!

Campaign Samples & Supportive Material
Finally, your entry needs to include supportive materials such as samples of the campaign pieces in pdf/jpeg format or encapsulated videos. The images will be accepted in JPEG of PDF only formats and must be less than 5 MB combined. Please include at least one pdf and/or jpeg sample of your campaign. Be sure to include a jpeg version that best represents your campaign. It will be included in the awards ceremony presentation which will be used to announce the winners.



Use the following naming convention for each document contained in the ZIP file you will upload when completing the entry –
Company Name_Category #_Name of Campaign (ex: ABC Company_8A_Getting to Know Us is Easy as ABC) 

  1. Submit payment for all marketing campaign entries before submitting campaign files through the entry form.
  2. Put all material and supporting documents into a ZIP file.
  3. Complete the entry submission form. Click Here to Submit Your Entries (entry form)
  4. Upload the ZIP file in the entry submission form.
  5. Submit the form.

Please include a high-resolution logo file for use in pre-event video marketing.
We do not accept physical samples of entries. All entries must be provided digitally through the entry system. If you have questions on submission, email the AMA Spectrum Awards Committee at programming@amaphoenix.org.

People’s Choice Awards Exhibit Display
Each entry is required to have one digital image uploaded (preferably a jpeg file) that best represents the entire campaign that will be display at the Spectrum Awards event along with the campaign summary. The image and entry summary will be voted on by the Spectrum Award attendees to determine the “People’s Choice Award” winner. Use the following naming convention for the People’s Choice Award submission, using the initials PC:

Company Name_PC_Name of Campaign (ex: ABC Company_PC_Getting to Know Us is Easy as ABC) 


Payment is made online by credit card to start the submission process. (Click on the entry button above). Simply pay for the number of entries you would like to make. Then completely the entry submission form – one for each entry. Please make sure all entries are uploaded by 11:59pm MT on March 31, 2018. Save money on multiple entries – Join AMA Phoenix Today! Visit http://www.amaphoenix.org and click on membership for more information.

Nominations will open effective March 2, 2018 and close on March 31, 2018.

Entry Fees:
$65 for AMA members (Early Bird entries received by March 12th)
$75 for AMA members

$125 for non-members (Early Bird entries received by March 12th)
$135 for non-members 

Award Reception & Ceremony Tickets:
$60 for individual AMA members (Early Bird entries received by March 12th)
$65 for individual AMA members
$275 for a group of 5 tickets (Early Bird entries received by March 12th)
$300 for a group of 5 tickets

$80 for individual non-members (Early Bird entries received by March 12th)
$85 for individual non-members
$375 for a group of 5 tickets (Early Bird entries received by March 12th)
$400 for a group of 5 tickets

Winners will be announced at our annual awards program. Please Save-the-Date for an evening of networking, celebration, cocktails, hors d’ourves and honoring great marketing talent in the Valley!

Be sure to buy your tickets so you can celebrate your accomplishments with your colleagues and clients!



AMA Phoenix has chosen a highly respected panel of professionals to judge the 2018 Spectrum Awards. The Awards subcommittee has set all the judging criteria and is responsible for tabulating the final results. The expert panel of judges will be reviewing the submission based on the summary of the campaign, its objectives, strategies, tactics and results. All point scoring is on a percentage scale: 100 percent being the highest possible score. The entry with the highest percentage in its category is the winner. In the case of a tie, the judges will collectively decide the winner. Judges are not permitted to judge entries from their own industries. The finalists in each category will be notified in April.


Integrated Marketing Campaign
1A: Product – New or Existing
1B: Service – New or Existing
1C: Event
1D: Self-Promotion
1E: Multicultural
1F: Non-Profit

Brand Identity
2A: Logo
2B: Product or Service
2C: Packaging
2D: Re-Brand of the Year (before and after)

3A: Advertising – Newspaper, Magazine

4A: Billboard or Transit
4B: Buildings/Wrap/Other

5A: Radio
5B: Television

6A: Brochure/Sell Sheet
6B: Special Event Material
6C: Sales Kit / Press Kit
6D: Publication/Annual Report/Catalogue

7A: Giveaways

Interactive / Online
8A: Online Marketing Campaign
(Uses two or more forms of digital media)
8B: Website – Corporate or E-Commerce, Microsite
8C: Website – Non-Profit
8D: Mobile – Application
8E: Email
8F: Social Media –
Single or Multiple Accounts/Campaign
8G: Search Engine Optimization
8H: Marketing Automation

Direct Response
9A: Direct Mail
9B: Loyalty Campaign

Public Relations
10A: Public Relations – Local
10B: Public Relations – National
10C: Public Relations – Event or Sponsorship
10D: Public Relations – Non-Profit


11A: Sales Video or Educational Video
11B: Fundraising/Non-Profit Video
11C: Animation/3D
11D: Trade Show Booth Design
11E: Event Staging/Decor/Theme
11F: Augmented or Virtual Reality
11G: Online Video

12A: White Papers
12B: Case Studies or Articles
12C: Infographics
12D: Content Marketing Campaign
(Uses two or more forms of digital media) 

13A: Miscellaneous/Other
13B: Marketer of the Year

Best Category
14A: Best of Integrated Marketing Campaign Category
14B: Best of Collateral Category
14C: Best of Interactive / Online Category
14D: Best of Public Relations Category
14E: Best of Video Category
14F: Best of Content Category



Enjoy the video from Spectrum 2017, a wonderful evening!


May 10
5:30 pm - 9:30 pm
USD60 - USD135
Event Category:


AMA Phoenix Spectrum Awards


Sun Studios of Arizona
1425 W 14th St.
Tempe, AZ 85281 United States
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(480) 565-7040