2017 Spectrum Awards - AMA Phoenix

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2017 Spectrum Awards

May 10 @ 6:00 pm - 9:30 pm

OdySea Aquarium

American Marketing Association - Spectrum Awards 2017

Come celebrate, network and enjoy
great food, drinks and prizes!!!

Come celebrate and network with the valley’s top 200+ marketers at the 2017 Spectrum Awards! Enjoy hors d’oeuvres and drinks at the new beautiful aquarium in the desert, OdySea, a stroll through aquarium, a lively program and awards ceremony and a fun after party to continue to the celebration.

The American Marketing Association Phoenix is pleased to be honoring all the finalists and winners who have submitted their best marketing campaigns from 2016. This event has been honoring excellence in marketing in Arizona for over a decade and we’re proud to continue the tradition for a 15th year. The winners will be announced at the awards show that evening.

Take a look at last year’s event:  Winners, finalists and the campaigns. We look forward to seeing you at this year’s event!

Don’t miss out on all the fun and celebration!  Register for the valley’s “go-to” marketing event of the year today!

If you have not been to OdySea Aquarium yet, get ready for a unique experience! We have a surprise OdySea Aquarium resident who will be mingling with all the guests.


  • Be sure to arrive by 6:00pm and you will have the chance to meet the cutest host of all – OdySea’s favorite sloth!
  • (After 1 drink ticket, No Host Bar will be open (cash and credit cards accepted))

Awards Reception and Ceremony Tickets:

  • $65 for individual AMA members
  • $300 for group of 5 tickets
  • $85 for individual nonmembers
  • $400 for group of 5 tickets

Click Here to Register to Attend Spectrum!

Attend Now

Check out the gallery of entries for the People’s Choice Awards

Vote for this Year’s People’s Choice Award

Check Out Last Year’s Event!

People’s Choice Awards Exhibit Display
Each entry is required to have one digital image uploaded (preferably a jpeg file) that best represents the entire campaign that will be display at the Spectrum Awards event along with the campaign summary. The image and entry summary will be voted on by the Spectrum Award attendees to determine the “People’s Choice Award” winner.

Awards Reception and Ceremony Tickets:

  • $65 for individual AMA members
  • $300 for group of 5 tickets
  • $85 for individual nonmembers
  • $400 for group of 5 tickets

Winners will be announced at our annual awards program. Please Save-the-Date for an evening of networking, celebration, cocktails, hors d’ourves and honoring great marketing talent in the Valley!

Be sure to buy your tickets so you can celebrate your accomplishments with your colleagues and clients!

AMA Phoenix has chosen a highly respected panel of professionals to judge the 2017 Spectrum Awards. The Awards subcommittee has set all the judging criteria and is responsible for tabulating the final results. The expert panel of judges will be reviewing the submission based on the summary of the campaign, its objectives, strategies, tactics and results. All point scoring is on a percentage scale: 100 percent being the highest possible score. The entry with the highest percentage in its category is the winner. In the case of a tie, the judges will collectively decide the winner. Judges are not permitted to judge entries from their own industries. The finalists in each category will be notified in April.


Integrated Marketing Campaign

  • 1A:  Product – New or Existing
  • 1B: Service – New or Existing
  • 1C: Event
  • 1D: Self-Promotion
  • 1E: Multicultural
  • 1F: Non-Profit

Brand Identity

  • 2A: Logo
  • 2B: Product or Service
  • 2C: Packaging


  • 3A: Advertising – Newspaper, Magazine


  • 4A: Billboard or Transit
  • 4B: Buildings/Wrap/Other


  • 5A: Radio
  • 5B: Television


  • 6A: Brochure/Sell Sheet
  • 6B: Publication
  • 6C: Special Event Material
  • 6D: Sales Kit/Press Kit
  • 6E: Annual Report/Catalog


  • 7A: Giveaways
  • 7B: Products or POP or POS


  • 8A: Online Marketing Campaign (Uses two or more forms of digital media)
  • 8B: Website – Corporate or E-Commerce
  • 8C: Website – Non-Profit
  • 8D: Microsite
  • 8E: Mobile – SMS
  • 8F: Mobile – Application
  • 8G: Email
  • 8H: Social Media – Single or Multiple Accounts/Campaigns
  • 8I: Search Engine Optimization

Direct Response

  • 9A: Direct Mail
  • 9B: Loyalty Campaign

Public Relations

  • 10A: Public Relations – Local
  • 10B: Public Relations – National
  • 10C: Public Relations – Event or Sponsorship
  • 10D: Public Relations – Non-Profit

Data/Market Research

  • 11A: Market Research
  • 11B: Customer Relationship


  • 12A: Sales Video or Educational Video
  • 12B: Fundraising/Non-Profit Video
  • 12C: Animation/3D
  • 12D: Trade Show Booth Design
  • 12E: Event Staging/Decor/Theme
  • 12F: Augmented or Virtual Reality


  • 13A: White Papers
  • 13B: Case Studies or Articles
  • 13C: Infographics
  • 13D: Content marketing Campaign (Uses two or more forms of content pieces)


  • 14A: Miscellaneous/Other


May 10
6:00 pm - 9:30 pm
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AMA Phoenix Spectrum Awards


OdySea Aquarium
9500 E Via de Ventura A-100
Scottsdale, AZ 85256 United States
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