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2017 Spectrum Awards

May 10 @ 6:00 pm - 9:30 pm

OdySea Aquarium

American Marketing Association - Spectrum Awards 2017

Come celebrate, network and enjoy
great food, drinks and prizes!!!

The deadline for entries has been extended to March 31, 2017.

You have until Monday – April 3 to upload your files.

Come celebrate and network with the valley’s top 200+ marketers at the 2017 Spectrum Awards! Enjoy hors d’oeuvres and drinks at the new beautiful aquarium in the desert, OdySea, a stroll through aquarium, a lively program and awards ceremony and a fun after party to continue to the celebration.

The American Marketing Association Phoenix is pleased to be honoring all the finalists and winners who have submitted their best marketing campaigns from 2016. This event has been honoring excellence in marketing in Arizona for over a decade and we’re proud to continue the tradition for a 15th year. The winners will be announced at the awards show that evening.

Take a look at last year’s event:  Winners, finalists and the campaigns. We look forward to seeing you at this year’s event!

Don’t miss out on all the fun and celebration!  Register for the valley’s “go-to” marketing event of the year today!

Awards Reception and Ceremony Tickets:

  • $65 for individual AMA members
  • $300 for group of 5 tickets
  • $85 for individual nonmembers
  • $400 for group of 5 tickets


Click Here to Submit Your Marketing Campaigns!

Submit Now

Click Here to Register to Attend Spectrum!

Attend Now

Check Out Last Year’s Event!


Here are the guidelines for submitting your Spectrum Awards entries, including written and supportive material criteria, the People’s Choice award and submission requirements.

Before you begin the entry process, make sure you have these components ready.
With all uploaded content, include the:

  • Campaign name
  • Category number
  • Category number in a 3.5 x 2” box located in the lower right hand corner of each page

The written summary of each entry should be included with each entry and submitted as a Word Document. A maximum of three pages will be accepted.
Submitters must be either Arizona-based or have a regional/district office in Arizona. Campaigns submitted must have been implemented during calendar year 2016. Entries will not be accepted after midnight MT on March 31, 2017. (deadline has been extended) You have until 11:59pm, Monday – April 3 to upload your files.

Written Summary
All written summaries must be uploaded into a single Word document and should include the following material:
At the beginning of the document, please provide a general description or statement about your campaign in 2-3 sentences. This will help judges grasp your campaign at-a-glance.
The reminder of the summary (max. 3 pages) needs to provide more detail in the following format:

  • Describe the situation, challenge or problem that needed to be solved.
  • Describe the main goal or objective. Outline the action steps taken. Describe strategies you used to achieve the goal/objective.
  • Share the results that you were able to achieve with the campaign including any supporting metrics.

Because the AMA Spectrum Awards are not solely based on design and graphics, it’s important to tell the story of your campaign. Be sure you fully tell the story and how your campaign helped your business or your client’s business.

If your campaign is not very graphic with design, do not be discouraged. It’s the story, statistics and importance on your business or your client’s business that matters. Enter your campaign!

Campaign Samples & Supportive Material
Finally, your entry needs to include supportive materials such as samples of the campaign pieces in pdf/jpeg format or encapsulated videos. The images will be accepted in JPEG of PDF only formats and must be less than 5 MB combined. Please include at least one pdf and/or jpeg sample of your campaign. Be sure to include a jpeg version that best represents your campaign. It will be included in the awards ceremony presentation which will be used to announce the winners.
Please include a high resolution logo file for use in pre-event video marketing.
We do not accept physical samples of entries. All entries must be provided digitally through the entry system. If you have questions on submission, email the AMA Spectrum Awards Committee at

People’s Choice Awards Exhibit Display
Each entry is required to have one digital image uploaded (preferably a jpeg file) that best represents the entire campaign that will be display at the Spectrum Awards event along with the campaign summary. The image and entry summary will be voted on by the Spectrum Award attendees to determine the “People’s Choice Award” winner.

Payment is made online by credit card to start the submission process. (Click on the entry button above). Simply pay for the number of entries you would like to make. At the end of the registration you will receive a confirmation email with instructions on how to upload your files along with Dropbox link and file naming instructions. Please make sure all entries are uploaded by midnight MT on March 31, 2017 (deadline has been extended). You have until 11:59pm, Monday – April 3 to upload your files. Save money on multiple entries – Join AMA Phoenix Today! Visit and click on membership for more information.

Nominations will open effective February 15, 2017 and close on March 31, 2017 (deadline has been extended)You have until 11:59pm, Monday – April 3 to upload your files.

Marketing Campaign Entry Fees:

  • $75 for members per entry
  • $135 for non-member per entry (Early bird entries received by Feb. 22th enjoy a $10 discount).

Awards Reception and Ceremony Tickets:

  • $65 for individual AMA members
  • $300 for group of 5 tickets
  • $85 for individual nonmembers
  • $400 for group of 5 tickets

Winners will be announced at our annual awards program. Please Save-the-Date for an evening of networking, celebration, cocktails, hors d’ourves and honoring great marketing talent in the Valley!

Be sure to buy your tickets so you can celebrate your accomplishments with your colleagues and clients!

AMA Phoenix has chosen a highly respected panel of professionals to judge the 2017 Spectrum Awards. The Awards subcommittee has set all the judging criteria and is responsible for tabulating the final results. The expert panel of judges will be reviewing the submission based on the summary of the campaign, its objectives, strategies, tactics and results. All point scoring is on a percentage scale: 100 percent being the highest possible score. The entry with the highest percentage in its category is the winner. In the case of a tie, the judges will collectively decide the winner. Judges are not permitted to judge entries from their own industries. The finalists in each category will be notified in April.


Integrated Marketing Campaign

  • 1A:  Product – New or Existing
  • 1B: Service – New or Existing
  • 1C: Event
  • 1D: Self-Promotion
  • 1E: Multicultural
  • 1F: Non-Profit

Brand Identity

  • 2A: Logo
  • 2B: Product or Service
  • 2C: Packaging


  • 3A: Advertising – Newspaper, Magazine


  • 4A: Billboard or Transit
  • 4B: Buildings/Wrap/Other


  • 5A: Radio
  • 5B: Television


  • 6A: Brochure/Sell Sheet
  • 6B: Publication
  • 6C: Special Event Material
  • 6D: Sales Kit/Press Kit
  • 6E: Annual Report/Catalog


  • 7A: Giveaways
  • 7B: Products or POP or POS


  • 8A: Online Marketing Campaign (Uses two or more forms of digital media)
  • 8B: Website – Corporate or E-Commerce
  • 8C: Website – Non-Profit
  • 8D: Microsite
  • 8E: Mobile – SMS
  • 8F: Mobile – Application
  • 8G: Email
  • 8H: Social Media – Single or Multiple Accounts/Campaigns
  • 8I: Search Engine Optimization

Direct Response

  • 9A: Direct Mail
  • 9B: Loyalty Campaign

Public Relations

  • 10A: Public Relations – Local
  • 10B: Public Relations – National
  • 10C: Public Relations – Event or Sponsorship
  • 10D: Public Relations – Non-Profit

Data/Market Research

  • 11A: Market Research
  • 11B: Customer Relationship


  • 12A: Sales Video or Educational Video
  • 12B: Fundraising/Non-Profit Video
  • 12C: Animation/3D
  • 12D: Trade Show Booth Design
  • 12E: Event Staging/Decor/Theme
  • 12F: Augmented or Virtual Reality


  • 13A: White Papers
  • 13B: Case Studies or Articles
  • 13C: Infographics
  • 13D: Content marketing Campaign (Uses two or more forms of content pieces)


  • 14A: Miscellaneous/Other


May 10
6:00 pm - 9:30 pm
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AMA Phoenix Spectrum Awards


OdySea Aquarium
9500 E Via de Ventura A-100
Scottsdale, AZ 85256 United States
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