1/12/17 - DATOS: The State of Arizona’s Hispanic Market - AMA Phoenix

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1/12/17 – DATOS: The State of Arizona’s Hispanic Market

January 12, 2017 @ 3:00 pm - 5:00 pm

Professional Development Series:

DATOS: The State of Arizona’s Hispanic Market

Register Now

Join us for wine, hors d’ oeuvres, and insights from Monica Villalobos, Vice-President of Arizona Hispanic Chamber of Commerce, will review the state of Arizona’s Hispanic market.

The first 10 AMA Members to register will receive a USB Drive with the DATOS Report!

The world of marketing is constantly changing and as marketing professionals, keeping up with what works, and what doesn’t, can be a challenge. What worked previously may no longer give you the results you desire. In this presentation, Monica Villalobos, will review state of Arizona’s Hispanic Market.

Join us on Thursday, January 12th at Fleming’s in Scottsdale to learn about DATOS: The State of the Hispanic Market is the most comprehensive compilation of secondary research on Hispanic consumers in Arizona with a brief overview of national growth as well as primary research on Hispanic Business Enterprises. The presentation will include an over view of demographics, consumer behavior in key areas (including Entertainment, Healthcare, Financial Services, etc.), and segmentation models to approach this consumer. The emotional turmoil associated with the 2016 election cycle and what is considered anti-Hispanic sentiment is addressed from a purely economic standpoint…and the numbers don’t lie! The data provided is an actionable tool for any marketing.

About the Speaker:

dotasMrs. Villalobos is the Vice-President of the Arizona Hispanic Chamber of Commerce. In this role, she is responsible for the operations and marketing of the chamber. Her background and experience as a corporate marketing executive and as an entrepreneur result in a unique combination of skill and talent. She is also Editor of fifteen research publications over the last four years including the annual DATOS: State of Arizona’s Hispanic Market (2012-2016), DATOS Tucson (2012-2015), Minority-, Women-, Hispanic-, Family-owned Business Enterprise Reports and the AZ Supplier Diversity, Employee Resource Group, and Sustainability Best Practices white paper series.

Ms. Villalobos is the founding principal at ResearchByDesign, a marketing research firm specializing in primary qualitative and quantitative research. She works closely with client partners to develop category specific studies as the foundation for marketing strategy decision-making. She was selected as the 2015 Latina Style Inc. Entrepreneur of the Year for her work as a business owner.


$20 AMA Member

$35 AMA Non-Member

Register Now


January 12, 2017
3:00 pm - 5:00 pm
Event Category:


AMA Phoenix Hispanic Marketing Special Interest Group


Fleming’s Prime Steakhouse & Wine Bar
6333 N. Scottsdale Road
Scottsdale, AZ 85250 United States
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