Chuck Ptacek, industrial psychologist, business-to-business market research consultant and certified management consultant in Phoenix, was named Star Member of American Marketing Association, Phoenix Chapter, for March 2018.
Ptacek has been an active member of American Marketing Association since 1975 and has participated in several Professional Development sessions and networking events organized by AMA Phoenix. He has more than 30 years of consumer, industrial and B2B quantitative and qualitative market research experience, specializing in the identification and assessment of new product and market growth opportunities, investigating market structure changes and emerging and converging technologies, and evaluating strategic strengths and weaknesses in competitive environments.
Ptacek, who lives in Surprise, Ariz., is president of Charles, Charles & Associates, Inc., a technical consulting company, specializing in market and business intelligence in difficult-to-research industry sectors. He has earned a bachelor’s degree in psychology from Kansas State University, a master’s degree in consumer psychology from University of Minnesota and had undergone post-graduate work in decision theory at Kansas State University.
The AMA Phoenix Star Member of the Month Program was created to promote and retain membership, encourage upcoming leaders and recognize high-performing active members who give back to the organization. Executive leaders of the AMA Phoenix board of directors nominate candidates as Star Members.