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Blog / News

Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

14-03-2014

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the...

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The Difference between Real-Time and Non-Stop

05-03-2014

In this insightful blog post by Defero’s John Marzolph, the difference between real-time, engaging marketing efforts and under-strategized interjection is clear. Bottom line, no matter what medium, strategy is...

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Sharman Named AMA PHX March Star Member

01-03-2014

Congratulations, Amy Sharman! Amy Sharman is AMA Phoenix’s Star Member of the Month for March. Sharman is Director of Marketing and Communications at Southwest College of Naturopathic Medicine (SCNM))....

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3 Marketing Lessons from The Lego Movie

25-02-2014

Have you seen The Lego Movie yet? If not, I suggest you check it out. Now in its third week at the top of the box office, The Lego...

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Register Now For These Upcoming Events

11-02-2014

Register now to secure your space at these upcoming events: AMA PHX SIG Event: Lessons You Can Really Use From A Media And Entertainment Powerhouse, Clear Channel. February 13...

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AMA Members Save On Digital Phoenix Registration

08-02-2014

Digital Summit Phoenix is March 31 – April 1 at the Phoenix Convention Center. This two day event will feature over 75 speakers from leading brands providing the latest...

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February Star Member: Shailesh Ghimire

31-01-2014

AMA Phoenix is proud to recognize Shailesh Ghimire as February Star Member of the Month. Currently the Director of Data for LaneTerralever, Shailesh has had his finger on the...

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January Star Member: Colleen Warner

24-01-2014

AMA Phoenix is proud to recognize Colleen Warner as January Star Member of the month. Warner is Senior Market Research Analyst at Salt River Project (SRP) where she has...

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Real-time marketing: another “quick-serve digital ad”, or an insightful way for a brand to drive engagement?

13-01-2014

A perfect (and timely) example of real-time marketing is the “dunk in the dark heard ‘round the world” Oreo tweet. It was clever and certainly timely but did it...

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#whatisyourhashtagstrategyfor2014?

12-01-2014

#Whatisahashtag? A hashtag, according to the Urban Dictionary, is a way for people to search for tweets (when using Twitter) that have a common topic and to begin a...

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