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Spectrum Awards 2018

Blog / News

Bill Lavidge May AMA STAR Member

27-05-2014

AMA Phoenix is proud to name Bill Lavidge as May’s Star Member of the Month. Lavidge is CEO and owner of The Lavidge Company, founded in 1982. Today it...

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Spectrum Awards Highlight Board Member, Volunteer of the Year

24-05-2014

Thank you to everyone who joined us for this year’s Spectrum Awards on Wednesday, May 14, at the Musical Instrument Museum. Congratulations to this year’s award winners. We’d like...

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Google Sets Out To Change How We Speak About Web Traffic

06-05-2014

From the company whose name is now a verb, come new additions, or changes, to the lexicon of web speak. Recently, Google updated its Analytics terminology in a way...

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How Important is Your Website For A New Business?

08-04-2014

When starting a new business, there are many things you need and areas to focus on. Perhaps the most important thing to not neglect is your website. In this...

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AMA PHX April Star Member: Monica Farrell

01-04-2014

Congratulations to Monica Farrell, AMA Phoenix’s April Star Member of the Month! Farrell is Director of Sales at Alliance Airport Advertising. In this role she oversees advertising at Phoenix...

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The Real Value of Facebook “Likes”

18-03-2014

Facebook advertising and its effectiveness is broken down in this blog post from Defero’s Hailey Crider. How worthy are those acquired “Likes” and do they add value to your...

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Does Your Marketing Proactively Answer to Zero Moment of Truth (ZMOT)

14-03-2014

Marketing has changed a lot. We all know this. Over the years, the control has gone from the marketer (which can be the actual marketers, companies or agencies the...

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The Difference between Real-Time and Non-Stop

05-03-2014

In this insightful blog post by Defero’s John Marzolph, the difference between real-time, engaging marketing efforts and under-strategized interjection is clear. Bottom line, no matter what medium, strategy is...

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Sharman Named AMA PHX March Star Member

01-03-2014

Congratulations, Amy Sharman! Amy Sharman is AMA Phoenix’s Star Member of the Month for March. Sharman is Director of Marketing and Communications at Southwest College of Naturopathic Medicine (SCNM))....

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3 Marketing Lessons from The Lego Movie

25-02-2014

Have you seen The Lego Movie yet? If not, I suggest you check it out. Now in its third week at the top of the box office, The Lego...

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