Join a local network of 400 marketing members with AMA. Build skills through networking, monthly events and access to new resources.

Join us tomorrow from 9am to 11am – Job Transition Meetup at ParadiseBakery @TMPDistrict http://bit.ly/nNDrJ

AZIMA (http://www.joinAZIMA.org) is a forum for professionals, students and educators in Arizona dedicated to sharing ideas, information and best practices that define and further the interactive marketing industry and its disciplines. AZIMA’s targeted membership base includes executives from local companies, interactive agencies and consultants, marketing-related technology firms and online media companies, as well as students and educators with an interest in the industry.

AZIMA’s First Event is coming July 14th and will feature Chris Murch, President of http://wsRadio.com

Registration for the event is now open at: http://azimainauguralmeeting.eventbrite.com/

Summary of the event:

• Join us on July 14th and be a part of Arizona history…the first event of AZIMA.
• July 14th at 6:00pm for social hour, 6:30 dinner served, 7:00 our featured speaker
• This month’s social event speaker is Chris Murch, president of http://wsRadio.com
• With more than 120 shows and 5 million listeners, wsRadio is the world’s largest privately held internet radio network.
• Internet Radio is becoming one of “The Fastest Growing Mediums of All Time”!
• Learn about marketing via internet radio, podcasting and how Chris Murch built wsRadio from the ground up.

Hope you can join us!

We are always looking for people interested in volunteering with AMA. Sign up at http://www.amaphoenix.org/volunteer.htm.

RT @valleyprblog Tips for dealing with changing TV newsrooms http://is.gd/1ieF4 (@charshaff)

Post your resume to the AMA Job Board. Top firms are always looking to hire talented professionals. http://careers.amaphoenix.org/

Summer Enteractivate Networking Cocktail Mixer

Event by: AMA Phoenix
August 20, 2009
05:30 PM – 07:30 PM Arizona Time
(Location: Terralever )

Main Location: Terralever
425 S. Mill Avenue, Suite 201
Tempe, AZ 85281

RSVP By: Aug 19, 2009 05:00 PM Arizona Time

This event is Sponsored by TerraLever

Don’t miss our second annual Enteractivate Networking Cocktail Mixer. This new and unique addition to the menu of local AMA events has been established to provide everyone – from young professionals to students to seasoned industry veterans – the opportunity to casually mingle and network with the Valley’s hottest marketing firms and employers. Phoenix’s best and brightest marketing minds will be in attendance providing the ideal outlet for marketers to discuss industry trends and the local and national landscape of marketing. The event will also serve as a premiere informal recruitment setting, connecting marketing job seekers with employers.

Heat up your professional network by joining us at the NEW Terralever, LLC office, 425 S. Mill Avenue, Tempe, AZ 85281.

Hors d’oeuvres and cocktails will be served throughout the evening.

RSVP at http://www.AMAPhoenix.org

You’re not the boss of me! The ins and outs of starting your own business.

Event by: AMA Phoenix
July 30, 2009
08:30 AM – 11:00 AM Arizona Time
(Location: Terralever )

Main Location: Jobing.com Arena
9400 W. Maryland Ave.
Glendale, AZ 85305

RSVP By: Aug 29, 2009 05:00 PM Arizona Time
Attend this panel workshop organized by the American Marketing Association – Phoenix Chapter and hosted by Jobing.com and gain insight into what it takes to start your own business or consult successfully – even in a recession. Get straight talk from successful small business owners who have navigated the challenges and opportunities. This event is limited to 30 people, so sign up now to reserve your spot!

Moderator:
Allan Himmelstein, President, TAB Arizona

Speakers:
Bart Steiner, President & CEO of Bulbstorm
“Identifying your product/service and developing your marketing plan”

Clark Worthley
“Who are your customers and how do you reach them?”

Noel Lesniak, President, Six 9s Customer Research
“How to organize and manage your business – from legal issues to accounts receivables”

RSVP at AMAPhoenix.org

Updating the Media Mix in Hispanic Marketing: New Media and Social Web sites

Presented by: Cruz Flores, Greg McGuire, and Ricardo Torres
July 09, 2009
03:30 PM – 05:00 PM Arizona Time
(Location: ASU SkySong )

Main Location: ASU SkySong
Suite 200 Global Room 1475 N Scottsdale Rd
Scottsdale, AZ 85257

RSVP By: Jul 08, 2009 05:00 PM Arizona Time
Presentation and a panel discussion with:
• Cruz Flores, Senior Marketing Manager Multi-Cultural Markets
Qwest Communications
• Greg McGuire, Sales Creative Resource Director, KVIB-FM 95.1 Latino Vibe
• Ricardo Torres, Publisher, Latino Perspectives Magazine

Learn about the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites and bilingual in-culture applications.

With Hispanics now 40% of Arizona’s population, it is crucial for those involved in marketing, advertising, interactive media, and public relations to understand the latest trends in reaching Latinos living in the US. Case studies will include on-line marketing, use of social web sites, and bilingual in-culture applications.

Marketing Professionals Will Learn

1. How corporations are increasing the effectiveness of multicultural marketing through segmentation and Internet based applications
2. How to reach bilingual and acculturated Latinos via on-line marketing
3. 3. Segmentation of the Valley’s Latino population and how to reach the most affluent groups

Register at AMAPhoenix.org

How Sí TV and the D-backs Hit Home Runs with Latinos

Beth Kane, Director of Research & Marketing at Sí TV, will describe the business needs of an emerging, non-Nielsen rated Latino cable network, and how she was able to conduct research with Nielsen on a limited budget. She will overview the latest information for Sí TV’s Latino viewers in the critical 18-49 year old segment and highlight the differences among Latinos in key markets across the U.S. such as Phoenix, Los Angeles, New York, and Chicago. Since Sí TV reaches Latinos in English, the research has really helped educate affiliates and advertisers that the majority of Latinos 18-34 live their lives in English but still celebrate their Hispanic heritage and want to be reflected in positive leading roles on television.

Julie Romero of the Arizona Diamondbacks will discuss their initiatives in the Phoenix Hispanic market.

Wednesday, September 9th 2009, Chase Field – Home of the Arizona Diamondbacks

3:45 – 4:15 pm    Check-in, ticket pickup, entry
Chase Field Gate K
(After 4:30, ticket pickup at Will Call)

4:30 – 5:45        “How Sí TV and the D-backs Hit Home Runs with Latinos”
Speakers:     Beth Kane, Director of Research & Marketing, Sí TV
Julie Romero, Director Hispanic Marketing & Sales, D-backs
Questions and Answers
Chase Field Banquet Room

5:45 – 6:15        Pre-game Networking
Chase Field Banquet Room

6:40 on        DBacks vs. LA Dodgers Game
Chase Field Picnic Pavilion
All-You-Can-Eat food until the 7th. inning
Food includes hot dogs, popcorn, peanuts, chips, soda and water

Note: The seminar may be included in your American Marketing Association Professional Certified Marketer continuing education log.

Register at AMAPhoenix.org

Member            $44.00/Member through Sep 04, 2009
$54.00/Member through Sep 08, 2009
Non-Member            $60.00/Non-Member through Sep 04, 2009
$70.00/Non-Member through Sep 08, 2009
Student            $44.00/Student through Sep 04, 2009
$54.00/Student through Sep 08, 2009

Important:
There will be no registrations or ticket purchases for this event at Chase Field.