Prior to rejoining the AMA Board as VP of Programming, John served for four years as the Sr. VP Marketing & Communications for Valley of the Sun United Way. In this role he directed Valley of the Sun United Way’s brand strategy including all advertising, marketing, public relations and a mix of diverse marketing communications. He brings nearly 15 years of expertise in the advertising and marketing arena. Before Valley of the Sun United Way, John served as the Director of Sales and Marketing for the Arizona Lottery. During his tenure, he successfully designed and implemented numerous marketing campaigns focusing on the general and multicultural markets resulting in substantial revenue growth for the Lottery’s beneficiaries. John also possesses extensive knowledge of sales, market research, promotions, public relations and interactive marketing. He is a third generation Arizonan and recently graduated from Valley Leadership Class XXXI. He also holds a Bachelor’s Degree in marketing from Arizona State University.