John speaks out of both side of his mouth! One side is sales and the other is marketing. But he brings them together when he talks or writes about B2B Data-Driven Marketing and Sales or in his words – How to Sell More BY Spending Less!
He’s sold chemicals and managed three national sales organizations. On the marketing side he has held executive positions at Quaker Oats, IBM, Rapp Collins Worldwide and now is a Principal at B2BMarketing.com, a database consulting and service firm.
John has also given over 425 seminars and presentations, and written The Fundamentals of Bvusiness-to-Business Sales and Marketing published by McGraw-Hill. John’s second book, Data-Driven Trade Show Marketing for Organizers & Exhibitors is due for publication in early 2016. He can be reached at John.Coe@B2BMarketing.com