CJ Casselli is an Analytics and Innovation Strategist at RIESTER, a full-service digital marketing and advertising firm headquartered in Phoenix, Arizona. He currently leads digital strategy, advertising technology research and marketing measurement for regional and national clients in the Education, Financial Services, E-Commerce and Travel industries. Additionally, CJ focuses on strategy and growth for data-driven, programmatic media buying initiatives. Previously, he served on the digital project management team, directing content strategists, data analysts, user experience designers and software engineers on more than 10 website and mobile app deployments. CJ graduated from the University of Florida with a Bachelor of Science in Advertising and a Minor in Business Administration. He has received numerous industry certifications, including: Google Analytics, Google AdWords, DoubleClick, The Trade Desk, Marin Search and HubSpot.