Brad Larson is the Vice President of Marketing for Thoroughbred Research Group in Louisville, Kentucky, where he oversees corporate marketing activities and is responsible for increasing revenue via web-based, social media and traditional sales efforts. Prior to joining Thoroughbred, he spent 12 years as the VP of Marketing for ICT Group, a publicly traded call center services and marketing research company near Philadelphia, PA. With 21 years of marketing research experience, Brad has held areas of responsibility from market research Interviewer to Vice President and most everything in between. Brad currently serves as the Chair of the Conference Programming Committee for the Marketing Research Association and is a member of the Past Presidents Advisory Council for the Southwest Chapter of the MRA. He is an active member of the MRA, AMA, CASRO, PMRG and AAPOR. Brad holds a Bachelor of Arts in Economics from Brigham Young University and is fluent in Spanish.