“Once you stop learning, you start dying,” – Albert Einstein.
The smartest and most successful people in the world — Bill Gates, Warren Buffet and Oprah — all have one thing in common: They’re always learning.
The achievements you’re most proud of in life, like graduating college or winning an award, happened because you had the brain power and the skills to see it to the end.
No secret formula exists for becoming the best at what you do. The more you study, the closer you grow to your next milestone.
At the American Marketing Association, Phoenix Chapter, we keep a marketing blog full of everything we’ve learned over the years. Some of us have been in the marketing trenches for literally decades. But we’re still learning every single day. It’s the only way any of us have come this far at all.
Nothing helps you learn faster and more efficiently than hearing information directly from the people who have already been there, done that, and navigated all of the peaks and valleys along the way.
1. Constant learning only takes five hours a week.
Bill Gates, Warren Buffet and Oprah all follow the five-hour rule. Dedicating five hours a week to charting new territory can shape you into a world-class expert in your field.
That’s one less hour of Netflix a day, and you don’t even have to use your weekends for it.
This five-hour rule consists of three parts:
Reading: This is the consuming part of the learning process. Read books. Read articles. Watch videos.
Reflection: This part is considering the information you just read. How could you use it in your profession? In your life?
Experimentation: What good is the information if you’re not applying it? Dare to practice it in an everyday setting. Be willing to fail, learn more and try again.
2. Resources for learning are unlimited.
No industry is too niche. You can decide to learn something new at any time and have all of the information at your disposal almost immediately.
We maintain a marketing resource library filled with content that teaches marketers how to be better, no matter their specialty or interest.
When you’re a member of the AMA Phoenix, you receive access to all of these resources:
3. When you learn more, you earn more.
Staying on the cutting edge of your industry has significant monetary benefits.
The self-driving car industry, for example, is starved for engineering talent. Sebastian Thrun established Udacity to fill this void.
The going rate for people in this industry? $10 million, according to Thrun.
Todd Hartley started his marketing career in 1999. But he never remained stagnant. Always letting data be his guide, he founded the marketing agency WireBuzz in 2010. Today, WireBuzz specializes in content that has the highest success rates: video. Many other marketers are having to play catch-up.
4. Learning sets you up for success in emerging industries.
As our VP of membership Matt Kalina wrote, Phoenix is a hub tech companies, both new and old, hungry for brilliant minds.
These companies are just a few of the many that have established offices in Phoenix:
- Tuft & Needle
These companies all share one thing in common: They hire the best. And lots of people want to work for them.
How could you compete with the thousands of people competing for just one position at Amazon or Zenefits? You continue to learn and acquire new skills.
I don’t mean just personal anecdotes or habits; I mean hard facts that led to their greatest triumphs.
At the AMA Phoenix, we host presentations by local marketing masters who speak about the tricks and tactics they practice on the job every day. You can apply these ideas to your own job right now.
Elise Gould, director of channel marketing at Northcentral University, talked about how she uses psychology in social media marketing.
Debra Stevens, executive director of marketing and communications at the Arizona Care Network, explained how she built a household brand name from the ground up.
These presentations aren’t exclusive; they’re open to anyone who wants to join and listen.
6. People who learn help communities.
We’re involved with the AMA Phoenix to help connect the local marketing community and make it grow stronger. We want to empower you and others with more knowledge, skills and inspiration for future success.
The professionals who speak at our events got to be directors, presidents and owners partly because others were willing to help them out along their careers, passing down knowledge just as they do now.
The more you learn, the more confident you can feel in speaking to the experts in your field. When you come together with like minds, new opportunities, jobs and projects arise.
If you want to start learning more today, join us for our upcoming events:
To always be in the know, attend events for free and receive free up-to-date marketing resources, join the AMA Phoenix today.
Blog post compiled 01.05.18 by Zander Buel, Director of Communications, American Marketing Association, Phoenix Chapter | https://www.linkedin.com/in/zanderbuel/