Have you seen The Lego Movie yet? If not, I suggest you check it out. Now in its third week at the top of the box office, The Lego Movie is described as “a movie adults will like too,” so it’s ok to see and share that you did. From someone who has seen The Lego Movie, here are 3 Marketing Lessons to take away from the film (whether or not you’ve seen it yet):
1) Keep it Simple. The Lego Movie. That’s it. Missing from the title is: the colon and extended title. This is especially important for online marketing. Keep your headings short, simple, and to the point. Readers can quickly grasp your message and share, and you’ll stand a better chance of ranking relevantly for SEO purposes.
2) Content should be awesome. Listen to The Lego Movie’s catchy theme song “Everything is Awesome” just once and you’ll be singing along. Even though the film is one giant Lego commercial, audiences are OK with this. Why? With funny jokes throughout for adults and kids, and an endearing storyline, the Lego Movie is entertaining. Produce messaging and content that’s interesting for the strongest chance of connecting with your audience.
3) Everything is cool when you’re part of a team. The Lego Movie shows us that working together is a good thing. Collaborate in your marketing efforts to generate ideas and expand capabilities. And as an AMA Phoenix member, be sure to make the most of the resources available as well.